What are the responsibilities and job description for the Salesforce Marketing Cloud (W2 Contract) position at HPTech Inc.?
Job Title : Salesforce Marketing Cloud Specialist
Location : Indianapolis, Indiana Hybrid
Duration : Long Term Contract on W2
A leading organization dedicated to supporting educational funding is seeking a Senior Salesforce Marketing Cloud Specialist to join their Marketing Technology team in Indianapolis, IN. This temporary role offers the opportunity to utilize advanced Salesforce tools in a collaborative environment focused on innovation and continuous learning.
Responsibilities:
- Collaborate with stakeholders to develop scalable marketing solutions using Salesforce Marketing Cloud.
- Design and execute campaigns across email, SMS, and push notifications to enhance customer engagement.
- Manage data integrations leveraging Salesforce Data Cloud, Data Sync, and ETL tools.
- Use AMP script and SQL to generate dynamic, personalized customer content.
- Monitor campaign results and refine segmentation and targeting strategies for optimal performance.
Qualifications:
- Bachelor s degree in Marketing, Computer Science, Business, or a related field.
- Minimum of 5 years of practical experience with Salesforce Marketing Cloud and multi-channel campaigns.
- Proven expertise in Salesforce Data Cloud, including data ingestion and activation.
- Skilled in AMP script and SQL for personalization and data management.
- Familiarity with content creation for various digital channels; financial services cloud knowledge is a plus.