What are the responsibilities and job description for the Director of Marketing position at HPI Real Estate Services & Investments?
Description
We are a full-service commercial real estate firm serving Austin, San Antonio, Dallas, Fort Worth and Houston with over 30 years of experience developing, managing, and investing in commercial real estate. This 360-degree perspective gives us the expertise to maximize investment value while navigating through any real estate challenge. Backed by the best staff in the industry, our mission is to build trusting relationships with our clients through proven results, professional integrity, and exceptional service.
Purpose / Summary Of Position
The company is seeking a Director of Marketing. The Director of Marketing is an essential role at HPI and is responsible for oversight of the creative team (along with Division leaders) and driving the overall branding and marketing of the company. The ideal candidate can both guide a small team (~5) and directly contribute to high-impact projects. This position will partner closely with leasing, property management, and executive leadership
Priority Functions / Responsibilities
Knowledge, Skills, and Abilities:
Our values of passion, teamwork, and a Texas-sized competitive spirit are what make our team the best in the industry. We take pride in our homegrown culture that encourages opportunities for professional and personal growth. If you share these values and are looking to work for the leading commercial real estate firm in Texas, you have come to the right place. We invest in our employees and offer exceptional benefits like:
- 100% in office **
We are a full-service commercial real estate firm serving Austin, San Antonio, Dallas, Fort Worth and Houston with over 30 years of experience developing, managing, and investing in commercial real estate. This 360-degree perspective gives us the expertise to maximize investment value while navigating through any real estate challenge. Backed by the best staff in the industry, our mission is to build trusting relationships with our clients through proven results, professional integrity, and exceptional service.
Purpose / Summary Of Position
The company is seeking a Director of Marketing. The Director of Marketing is an essential role at HPI and is responsible for oversight of the creative team (along with Division leaders) and driving the overall branding and marketing of the company. The ideal candidate can both guide a small team (~5) and directly contribute to high-impact projects. This position will partner closely with leasing, property management, and executive leadership
Priority Functions / Responsibilities
- Assist in planning, developing, organizing, implementing, directing, and evaluating division Marketing initiatives in accordance with business and goals and strategic plans, while fostering consistent branding strategy
- Mentor the creative team to efficiently create marketing materials such as area maps, availability flyers, email campaigns, signage, brochures, proposals, business pitch books, and utilizing social media announcements
- Manage the marketing team to ensure cross-training and backup whether out or staff transitions
- Manage and enhance HPI’s Social Media Presence
- Lead creative efforts for initiatives such as webcasts, podcasts, videos, etc.
- Lead creative efforts for investor, client and partner events such as Investor Day, Golf Tournaments
- Manage and enhance HPI’s Social Media Presence
- Lead and manage successful projects such as website redesign, SEO analytic enhancements to increase brand awareness
- Drive HPI’s CRM platforms with support from marketing team, leasing and IR
- Assist with drafting materials for investors and clients such as pitch books and investor books, summaries for quarterly reports, etc.
- Collect & analyze metrics from marketing channels such as Conversion Rate, CAC, Open Rate, CTR, etc. and make strategic decisions accordingly.
- Measure, report, and communicate marketing campaigns/programs to the Brokers, Partners, and creative team
- Manage any marketing related vendors
- Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation
- Build and manage the industry marketing plan and budget working with division leaders and IR
Knowledge, Skills, and Abilities:
- Bachelor's degree in Marketing or Business with a minor in Marketing with 7 or more years of related experience or equivalent combination of experience and education
- Experience managing a staff of professionals
- 5 or more years of real estate industry experience
- Digital media strategy
- Sound technical skills, good judgement, and strong operational focus
- Able to be self-directed and a member of a team
- Capable of communicating with a diverse range of individuals
- Able to train and mentor others
- Possess a strong work ethic and positive attitude
- Proficient in Microsoft Office, InDesign, Photoshop, Illustrator, Keynote, and PowerPoint. Sketch, Adobe Creative Suite. HTML/CSS knowledge is preferred
- Experience with managing large projects and social media platforms and CRM (HubSpot)
- Proven success with marketing strategy and creativity
Our values of passion, teamwork, and a Texas-sized competitive spirit are what make our team the best in the industry. We take pride in our homegrown culture that encourages opportunities for professional and personal growth. If you share these values and are looking to work for the leading commercial real estate firm in Texas, you have come to the right place. We invest in our employees and offer exceptional benefits like:
- Health, dental and vision insurance
- 401k with a safe harbor company match
- PTO and paid company holidays
- Paid life insurance
- Maternal/Paternal leave