Sales Trainer

At Howard Air we are on a mission to elevate our Brand to new heights and are searching for a passionate and energy-driven Sales Coach to join our team. If you have a passion for teaching/mentoring and can bring a wealth of knowledge and experience to help our team excel, then this is your team. This role will develop, train, inspect, measure, and improve the sales process, while partnering with department leaders to ensure consistent execution and accountability. 

Key Responsibilities:

• Sales Process Ownership: Develop, standardize, and continuously improve the sales process across HVAC Equipment, HVAC Service, and Plumbing. Responsible for developing the process, training it, inspecting it, reporting on it, and working with department leadership to make sure it is being executed.
• Training & Coaching: Lead classroom and field training, weekly role-play, objection handling, and targeted skill development.
• Field Coaching: Conduct regular ride-alongs with Comfort Advisors, technicians, and other customer-facing employees to observe and coach real customer interactions.
• Apprentice Development: Oversee sales apprentice training, role-play, ride-alongs, competency assessments, and graduation standards.
• Performance Reporting: Track and report key sales metrics including close rates, average tickets, opportunities, turn rates, and individual performance trends.
• Accountability: Partner with department managers on coaching plans, Success 1:1s, follow-up, and performance improvement.
• Manager Development: Teach managers how to effectively coach and develop their sales teams rather than relying solely on the trainer.
• Call Center Alignment: Partner with call center leadership to align booking, lead quality, customer expectations, turnovers, and follow-up with the sales process.
• Cross-Department Alignment: Ensure HVAC Equipment, HVAC Service, and Plumbing operate under one consistent sales philosophy and process.
• Continuous Improvement: Identify performance gaps and translate field observations and data into actionable training and process improvements.

What Success Looks Like

Success means creating one company, one sales process, with department-specific applications. The right candidate will be comfortable training a plumbing team, riding with an HVAC technician, reviewing Comfort Advisor performance, coaching an apprentice, working with the call center, and reporting to leadership on where we are winning, where we are losing, and what we are doing about it.

Qualifications

• 2 years of residential HVAC, plumbing, electrical, or related home services experience.
• Demonstrated sales training, coaching, or mentoring experience.
• Strong understanding of residential sales processes and customer experience.
• Confident public speaker with excellent communication skills.
• Strong analytical, organizational, and leadership skills.
• Ability to coach, influence, and hold others accountable.
• Proficiency with Microsoft Office/Microsoft 365; ServiceTitan experience preferred.
• Willingness to travel throughout the Phoenix market and occasionally overnight as needed.

Compensation & Benefits

• Competitive annual salary bonus
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Ongoing training and career development
• Supportive, team-focused work environment

Work Environment

This position operates in both office/classroom and field environments across residential job sites. Regularly travels to customer homes and field locations for ride-alongs, coaching, and observations. Requires the ability to walk, stand, climb stairs, navigate residential job sites, and remain stationary during classroom and administrative activities. Must be able to see, hear, and exchange accurate information with customers and team members. Exposure to outdoor weather, noise, dust, and varying job-site conditions may occur. Reasonable accommodation may be made to perform essential functions.

Apply today!

#HOW

Howard Air

For more than 30 years, Howard Air has focused on providing the latest technology in superior comfort to meet our customers’ air conditioning and heating needs. When you join us, you will proudly be a part of an exclusive group of the highest trained and top earning professionals in the HVAC industry. Earn the most you’ve ever made in the HVAC industry while enjoying flexible work schedules for an unbeatable work/life balance, along with the best tools, equipment, vehicles, and facilities in the industry.

We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.

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