Assistant General Manager

JOB SUMMARY 

The Assistant General Manager (AGM) is a senior enterprise leader accountable for accelerating revenue growth, expanding demand-driven concepts, and elevating the commercial and experiential performance of a premium, multi-outlet wellness campus. 

Reporting directly to the General Manager, this role functions as a strategic business partner with P&L responsibility and cross-campus influence spanning club, hotel, spa, floral, food & beverage, retail, and experiential programming.

This role is intentionally forward-focused—balancing financial discipline with creativity, market intuition, and test-and-learn innovation. The AGM translates brand vision and consumer insight into monetizable programs, partnerships, and experiences while aligning leaders, systems, and standards across the enterprise.

ESSENTIAL JOB FUNCTIONS

Revenue Growth & Business Innovation

Primary Outcomes:

• Sustainable and profitable revenue growth across assigned business lines
• Increased revenue per member/guest, per visit, and per square foot
• Activation of new revenue streams while preserving premium brand positioning

Key Responsibilities:

• Define and lead commercial strategy across assigned outlets and campus-wide initiatives
• Identify, test, and scale new business opportunities across fitness, wellness, hospitality, food & beverage, events, and digital experiences
• Partner with hotel and spa leadership to design integrated offerings that drive incremental demand and spend
• Maintain accountability for revenue performance and financial profitability across assigned P&Ls

Concept Development & Experience Expansion

Primary Outcomes:

• Differentiated, revenue-generating experiences that reinforce premium positioning
• A repeatable, disciplined innovation pipeline balancing creativity, speed, and ROI

Key Responsibilities:

• Lead end-to-end concept development across fitness, Group X, racquet sports, aquatics, wellness, nutrition, floral, and seasonal programming
• Translate guest behavior, purchasing data, and market insights into compelling, monetizable experiences
• Design and oversee test-and-learn pilots; evaluate performance and refine concepts prior to scale
• Ensure all concepts are operationally sound, financially viable, and brand-consistent

Business Optimization & Enterprise Leadership

Primary Outcomes:

• Aligned, scalable operating models across the campus
• Leaders who think and act like owners
• Improved innovation performance without sacrificing agility

Key Responsibilities:

• Serve as an enterprise integrator across club, hotel, and spa operations, aligning strategy and execution
• Optimize operating models, staffing, SOPs, and service standards to support growth and consistency
• Lead annual planning, budgeting, and performance reviews with a continuous improvement mindset
• Build leadership capability, accountability, and succession across assigned teams
• Leverage data, analytics, and technology to guide decisions and accelerate performance

Executive Qualifications & Leadership Profile

• Bachelor’s degree required with an advanced degree preferred, or equivalent executive-level experience
• 7 years of senior leadership experience in premium hospitality, luxury fitness, private clubs, or complex multi-outlet environments
• Proven P&L ownership with demonstrated success driving profitable growth through concept innovation and demand creation
• Track record of translating brand vision and consumer insight into monetizable programs and experiences
• Enterprise mindset with comfort leading through ambiguity, influence, and complexity
• Executive presence with the ability to inspire confidence, align cross-functional leaders, and drive decision-making
• Brand-led, customer-centric perspective grounded in commercial discipline
• Highly collaborative, performance-oriented leader with a bias toward action and continuous improvement

PHYSICAL JOB REQUIREMENTS

Must be able to meet the following minimum physical requirements for at least an eight-hour shift:

• Physical Stamina: Sit for extended periods of time, see and read a computer screen and printed matter with or without vision aids, enter data into computer, operate standard office equipment, use a telephone, hear and understand at normal levels and on the telephone, speak so that others may understand at normal levels and on the telephone, stoop, reach overhead, grasp, push, pull, move or lift up to 30 lbs. on an occasional basis.
• Hearing / Speech: Must be able to effectively engage in one-on-one communication with guests, members, and customers and use a 2-way radio to communicate clearly and accurately with co-workers.
• Vision: Must be able to accurately read instructions, reports, and log sheets. Must be able to work with computers and PDAs in varying light conditions.
• Literacy: Must be able to produce, read and understand reports. Must be able to analyze and process written information from a variety of sources and effectively communicate content of reports.