What are the responsibilities and job description for the Digital Campaign Strategist position at Houston Methodist?
At Houston Methodist, the Digital Campaign Strategist position is responsible for leading, managing and partnering with digital marketing management, marketing business partners and creative teams in creating cohesive, comprehensive digital media plans and channel strategies that drive preference and volume for assigned programs/service lines and maximizing impact of digital channels.
Contributing to the end-to-end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels including analyzing campaign performance from varying data points, transferring to complete reporting presentations, and working with third parties to ensure digital channel deliverables.
EDUCATION
EXPERIENCE
Contributing to the end-to-end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels including analyzing campaign performance from varying data points, transferring to complete reporting presentations, and working with third parties to ensure digital channel deliverables.
FLSA STATUS
Exempt
QUALIFICATIONS
EDUCATION
EXPERIENCE
SKILLS AND ABILITIES
ESSENTIAL FUNCTIONS
PEOPLE ESSENTIAL FUNCTIONS
SERVICE ESSENTIAL FUNCTIONS
QUALITY/SAFETY ESSENTIAL FUNCTIONS
FINANCE ESSENTIAL FUNCTIONS
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
SUPPLEMENTAL REQUIREMENTS
QUALIFICATIONSExempt
QUALIFICATIONS
EDUCATION
- Bachelor’s Degree in Business, Marketing, Communications, or related field
EXPERIENCE
- Four years experience related to digital marketing within the assigned digital marketing channel and function.
SKILLS AND ABILITIES
- Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
- Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
- Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
- Knowledge of digital paid media channels and platforms (Paid search, social media, programmatic media) and campaign optimization.
- Capable of pulling digital campaign performance data and driving insights into presentations for business partners and leadership.
- Ability to lead meetings, conversations and present with authority.
- Ability to work under pressure and balance many competing priorities.
- Positive and supportive attitude and demeanor.
- Ability to multi-task and work in an organized manner.
- Ability to uphold confidential and sensitive information.
- Proficient in spreadsheet, word-processing, and presentation software.
- Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues.
- Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
- Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.
ESSENTIAL FUNCTIONS
PEOPLE ESSENTIAL FUNCTIONS
- Works with service line business partners and collaborative marketing teams to inform the application of digital channels within wider service line campaign strategies in accordance with digital channel best practices and innovative approaches.
- Supports the strategic planning of digital channel campaigns and media plans and designs for new deployments and experiences that align business strategies and priorities to the digital channel capabilities.
- Effectively engages and interfaces with product stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned digital channel and campaign.
- Helps identify gaps using data-based approaches, and defines creative improvements, assisting in the design and prioritization of digital campaigns.
SERVICE ESSENTIAL FUNCTIONS
- Develops digital plans, campaigns, and strategies for assigned digital media channels and platforms ensuring service line goals, deliverability, and alignment with wider service line strategy.
- Manages relationships with vendors for digital campaigns. Leads planning implementation, and ensures digital strategies reflect larger business strategies.
- Partners with cross functional teams for sourcing creative requirements, product needs, and campaign goals, effectively communicating with cross-funtional teams.
- Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
- Builds key performance indicators (KPIs) dashboards and programming scorecards to build reporting and determine product strategic optimizations.
QUALITY/SAFETY ESSENTIAL FUNCTIONS
- Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
- Develops clear and concise communications, reports, and presentations with compelling data for leadership.
FINANCE ESSENTIAL FUNCTIONS
- Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
- Submits invoices on time; tracks and adheres to budgets for assigned projects.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
- Proactively seeks opportunities to optimize strategy and initiatives to grow consumer preference and volumes. Makes recommendations for improvement and proactively problem solves when challenges present themselves.
- Supports discovery on innovative products, partnerships, and growth opportunities for digital experiences, creating data-driven business cases for assessing and implementing solutions that close gaps and enhance front-end experiences through technological solutions.
SUPPLEMENTAL REQUIREMENTS
- WORK ATTIRE
- Uniform: No
- Scrubs: No
- Business professional: Yes
- Other (department approved): No
- On Call* No
- May require travel within the Houston Metropolitan area Yes
- May require travel outside Houston Metropolitan area No
ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.
TRAVEL**
**Travel specifications may vary by department**
EDUCATION
- Bachelor’s Degree in Business, Marketing, Communications, or related field
EXPERIENCE
- Four years experience related to digital marketing within the assigned digital marketing channel and function.