Full-time Director of Marketing & Public Relations

Come work with us at Houston Ballet!
Join a leading nonprofit arts organization that’s redefining what ballet can be. We’re committed to inspiring a lasting love of dance through nationally recognized bold performances, new choreography, and education programs.  At Houston Ballet, your creativity meets purpose—and your passion takes center stage. Whether on stage or behind the scenes, every role here contributes to something bigger.

✨ Your Passion. Our Stage.

Visit: www.houstonballet.org for more information.

* * * For full consideration, please be sure to combine your resume and cover letter into one document to upload when you apply. 

Director of Marketing & PR

The Opportunity

Houston Ballet is seeking a Director of Marketing & Public Relations (PR) to help shape the next chapter of one of the nation’s leading ballet companies.

As a key member of the team, you will be responsible for amplifying Houston Ballet’s artistic excellence, expanding its audiences, and strengthening its position as a global cultural force.

Reporting to the Chief Marketing Officer, the Director of Marketing & PR will translate artistic vision into audience engagement, revenue growth, and enduring brand equity.

This role calls for a strategic thinker, an inspiring team builder, and a data-driven decision-maker who believes that marketing in the arts is about building meaning, emotion, and long-term relationships.

Essential Duties and Responsibilities:

Include the following. Other duties may be assigned.

1. Strategic Leadership

· Serve as a senior strategic partner to the Chief Marketing Officer

· Collaborate closely with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision

· Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand

2. Audience Growth & Impact

· Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty

· Define new audience opportunities and deepen engagement with existing communities

· Monitor cultural trends and peer organizations to identify new pathways for growth

· Develop rigorous analytics and reporting systems to inform decision-making

· Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning

· Partner with Development to align marketing efforts with institutional patron growth goals

3. Brand, Communications & Visibility

· Strengthen and evolve Houston Ballet’s brand in the local, national, and international marketplace

· Oversee PR efforts and media strategy

· Ensure cohesive storytelling across all touchpoints (digital, print, social, and experiential)

· Lead web strategy and build dynamic social media ecosystems that reflect the vibrancy of the company

· Cultivate meaningful relationships with local and national arts organizations

4. Team & Culture

· Help recruit, inspire, and lead a high-performing marketing team

· Create a culture of clarity, collaboration, accountability and innovation

· Invest in staff development and continuously evolve departmental capabilities

5. Financial Stewardship

· Develop and manage marketing budgets in collaboration with Finance

· Balance ambitious growth goals with disciplined fiscal management

· Ensure strategic allocation of resources to maximize impact

Who You Are

You are a strategic leader with a deep respect for artistic excellence and a clear understanding of how brand, data, and storytelling intersect to drive cultural impact.

You bring:

· 7 years of senior marketing and audience development leadership

· Deep expertise in subscription audience development with a proven track record of driving both subscription and single-ticket revenue growth

· Experience managing large-scale campaigns and cross-channel communications

· Strong brand sensibility and exceptional writing and editing skills

· Experience with marketing research and quantitative analysis

· Knowledge of social media strategy and digital marketing ecosystems

· Financial fluency and budget management expertise

· BA required

The Qualities That Matter

· A collaborative, partnership-oriented mindset

· Intellectual curiosity and a forward-thinking perspective

· An active, energetic presence that galvanizes teams

· Emotional intelligence and the ability to inspire trust

· A deep satisfaction in enabling artists and colleagues to do their best work

· A belief that marketing can elevate culture, and that culture can elevate community

Why This Role Matters

Houston Ballet is more than a performing arts organization. It is a cultural institution with global reach and local heart.

The Director of Marketing & PR will help ensure that the artistry on stage is matched by excellence in storytelling.

This is an opportunity to shape how a world-class ballet company is seen, experienced, and remembered

Benefits

Houston Ballet presents an enticing benefits package for eligible full-time employees, including:

• Healthcare Benefits: Embrace our comprehensive coverage for medical, dental, and vision care.  Choose from plans with low-cost or zero monthly premiums, complemented by provisions for paid life and AD&D insurance, and versatile spending accounts.
• Retirement Plan: Secure your future through our 403(b) plan, bolstered by a substantial 5% annual contribution from Houston Ballet, empowering you to save and thrive.
• Paid Time Off:  Embrace a healthy work-life balance with 3 weeks of paid vacation, 10 paid sick days, and 10 paid holidays.  Paid parental leave is also available to support your personal milestones.
• Professional Development: Fuel your career ambition with access to online training and professional growth resources specific to arts management, empowering you to advance your career on your terms.
• Discounts and Perks: Immerse yourself in the vibrant Houston performing arts scene with discounted and complimentary tickets to captivating ballet performances and other Houston theater district venues. Enjoy exclusive partnerships with local businesses and eateries for unforgettable experiences.
• Wellness Programs: Prioritize your well-being with access to our on-site gym and counseling services through our employee assistance plan, providing comprehensive support for your physical and mental wellness.

Inclusion, Diversity, Equity and Access Statement

Houston Ballet is dedicated to creating meaningful change by cultivating a space that honors what is unique in all of us. Inclusion, Diversity, Equity, and Access (IDEA) are instrumental in the fulfillment of our mission and values. We recognize our responsibility to be an inclusive and open organization for students, artists, staff, trustees, and volunteers of all backgrounds.

We are an Equal Opportunity Employer.  We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Join us, together we are Houston Ballet.

Core Values

Our shared values are essential to our success as a world-class ballet company and academy. These values guide our decisions and behaviors and shape our culture.

• EXCELLENCE: We are passionate about results. Our programs are recognized and awarded for excellence. We are committed to delivering quality programs at the highest standard. Work in all departments matches the caliber of the programming on stage.
• ENGAGED: We are proud to be a part of a company that produces art and trains artists. We attend performances and are tremendous advocates for the education and community engagement programs we offer. We are all in and well-versed in the mission of Houston Ballet.
• DRIVEN: We are driven to take goals and run with them. We are excited to deliver results beyond expectations. We are accountable for our actions and work. We reinvent Standard Operations Procedures, leaving our jobs better than we found them. Much of our work product becomes the standard for individuals who will fill our roles in the years to come.
• COLLABORATIVE: We unite around Houston Ballets mission and support each other in reaching goals. We share information widely and generously and treat our team members, customers, and patrons with respect and sensitivity. We embrace inclusion, diversity, equity, and access. We recognize our responsibility to be an open, welcoming, and anti-racist organization where students, artists, staff, trustees, and volunteers of all backgrounds collaboratively learn, work and serve. We nurture the growth and understanding of how each of us fits into the larger picture and we celebrate organizational achievements.
• PATRON-CENTERED: Our patrons (subscribers / supporters / donors / stakeholders) are at the center of all we do and are at the top of our minds in our decisions and actions. Our patrons are delighted by the excellent customer service they receive at every interaction at Houston Ballet.