Marketing Manager

We are seeking a strategic, hands-on Marketing & Sales Strategy Manager to integrate and lead marketing and sales efforts, driving client acquisition, retention, and brand growth across the organization and its affiliated brands. The role encompasses website design and content, social media, photography management, branding systems, and the creation and management of marketing collateral and promotional materials. The Manager will ensure sales strategy, targets, and outcomes align with marketing campaigns, manage budgets and vendor relationships, and drive KPI-based performance. The ideal candidate excels at cross-functional collaboration across Marketing, Sales, Human Resources, Clinical Services, and Information Technology, and champions employer branding, thought leadership, and community engagement in support of mission-driven mental health programs.

Responsibilities

Content Strategy, White Papers, and Thought Leadership

• Research, author, and publish educational white papers to establish the organization as an industry leader on policy, regulation, and state/federal initiatives affecting mental health services; ensure rigorous sourcing and accuracy.
• Transform white papers into parent-focused and caregiver-focused content streams; create support groups, information sessions, and speaking engagements at conferences and events.
• Develop templates and workflows for white papers; coordinate with clinical and policy experts for accuracy and updates.

Branding, Imagery, and Asset Management

• Prioritize authentic imagery (clients and staff) over stock photos; obtain and maintain consent records and release forms.
• Update website content and marketing materials with non-stock imagery where feasible while preserving cohesive branding and visual identity.
• Build and maintain a centralized library of approved images and branding assets with access controls and audit trails.

Calendars, Meetings, and Communication Cadence

• Create and maintain sub-calendars for employer branding, program delivery, and Sales (including intake and family relations) with cross-team alignment.
• Design formats for town halls, staff meetings, executive retreats, and related events; facilitate pre-reads, agendas, minutes, and timely post-meeting follow-ups.

Events, PR, and Community Engagement

• Research and pursue industry awards, events, and conferences for attendance or speaking engagements; coordinate speaker preparation and branding.
• Identify opportunities for publications, news segments, radio ads, and other channels to amplify branding and PR campaigns.
• Collaborate with program teams to publicize monthly event calendars and measure outreach outcomes.

Surveys, Feedback, and Experience Improvement

• Partner with Sales, Clinical Services, and Human Resources to design and administer client and employee surveys; analyze results and drive improvements.
• Develop and execute an employer branding strategy and a high-touch onboarding experience.

CRM, Onboarding, and Customer Experience

• Select, implement, customize, and administer a CRM to support branding, marketing, intake, retention, and sales activities; ensure alignment between marketing automation and sales workflows.

Content Voice, Tone, and Consistency

• Lead development of branding and communications guidelines to ensure a consistent voice and tone across all channels, including emails, intranet, newsletters, and external communications.

Partnerships, Vendors, and Compliance

• Manage relationships with external brand managers, consultants, and IT vendors; maximize branding outcomes while maintaining privacy and compliance.
• Ensure permissions, consent, and IP policies are applied consistently to all marketing content and assets.

Intellectual Property and Content Ownership

• Collaborate with leadership to implement clear IP ownership policies; ensure content created in this role is owned by the organization and properly licensed.

Online Tours and Virtual Engagement

• Create online virtual tours for relevant programs; define KPIs and track engagement metrics to support outreach and enrollment.

Accessibility, Security, and IT Alignment

• Ensure all marketing materials, websites, and communications meet accessibility standards; coordinate with IT for secure access and data privacy.

I

nternal Communications, Recognition, and Engagement

• Lead internal branding efforts (emails, intranet, surveys) to promote open communication and recognition programs.
• Ensure timely post-event communications that reinforce branding and information dissemination.

Content Accessibility and Content Delivery

• Create easy access channels for content across the organization (staff intranet, shared drives, asset management systems) and maintain organized, searchable content libraries.

Brand Consistency, Efficiency, and Compliance

• Enforce brand usage across all documents and materials to maximize efficiency and technical competence.
• Coordinate with IT to support secure handling of branding assets and protect sensitive information.

Community Engagement and Outreach

• Build and maintain relationships with community organizations, schools, and partners to enhance outreach and awareness of mental health initiatives and services.

Program Advertising and PR

• Collaborate with program teams to improve advertising around monthly calendars, staff and community engagement, and event outcomes; support public-facing communications.

Content Production and Distribution

• Create, edit, and distribute weekly/monthly newsletters; gather content from departments; monitor engagement.
• Oversee recognition programs and communications.

Events, Town Halls, and Follow-Up

• Create formats and manage Town Hall and organization-wide meetings; ensure robust follow-up emails and materials to address topics and action items.

Brand Ownership and Accessibility

• Ensure all content, logos, branded letterheads, and presentations are readily available upon request; respond with urgency to leadership needs while maintaining branding standards.

Marketing Calendar and Event Tracking

• Maintain a comprehensive marketing calendar for all programs and events; ensure alignment with program schedules and community events; measure outcomes and adjust strategies accordingly.

Content Creation for Talent and Employer Branding

• Develop compelling employer branding materials and a high-quality onboarding experience to attract and retain staff.

Sales, Intake, and Onboarding Alignment

• Collaborate with Sales and Clinical Services to tailor CRM workflows for intake, onboarding, and client lifecycle; ensure branding voice is consistent across all touchpoints.

Sales, Intake, and Onboarding Alignment (duplicate header retained for clarity)

• Oversee Sales strategy and ensure alignment with Marketing initiatives.
• Develop and monitor joint KPIs (e.g., lead-to-opportunity conversion, pipeline velocity, marketing-qualified leads, sales-qualified leads, and close rates).
• Create and maintain sales enablement assets (case studies, ROI briefs, product/service one-pagers, battle cards, objection handling guides, onboarding playbooks) to support the sales team.
• Facilitate regular Marketing-Sales planning sessions to align messaging, campaigns, and target segments; translate marketing insights into actionable sales initiatives.
• Coach and mentor Sales leadership on how to leverage marketing assets and campaigns to drive pipeline; ensure a cohesive brand voice across all customer touchpoints.

Accessibility, Privacy, and Data Governance

• Ensure compliance with accessibility and privacy requirements across all marketing materials and digital properties; implement controls for consent and usage rights.

Cross-Functional Leadership and Outcomes

• Lead cross-functional initiatives that require Marketing and Sales collaboration to optimize the customer journey, improve win rates, and maximize ROI.
• Ensure cadence and governance for reporting on joint outcomes to leadership.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; advanced degree or relevant certifications preferred.

Licensure/Certifications

• Certifications in marketing, branding, or project management preferred (e.g., Google Analytics, HubSpot, or PR/Brand certifications).

Experience

• 7 years in marketing, branding, communications, or a related role with a proven track record in multi-channel campaigns, content development, brand governance, and CRM strategy.
• Experience in mental health services, social services, or healthcare communications is strongly preferred.
• Demonstrated experience with authentic imagery, consent management, and content ownership.

Skills

• Strategic thinker with hands-on execution capability; ability to translate research into actionable campaigns.
• Excellent writing, editing, and presentation skills; capable of producing white papers, briefs, and client-facing materials.
• Proficient with CMS, CRM, analytics tools, and design systems; comfortable leading cross-functional projects.
• Strong project management, organizational, and collaboration skills.
• Deep understanding of privacy, accessibility, and data security requirements.
• Proactive vendor management, budgeting, and ROI analysis.
• Passion for improving mental health outcomes and driving meaningful impact.
• Confidentiality, openness to diverse perspectives, collaborative mindset, and commitment to inclusivity.
• Clear, persuasive communication; ability to tailor messaging to diverse stakeholders.
• Strategic planning with the ability to translate goals into tasks, timelines, and milestones.
• Analytical mindset; adept at navigating regulatory, operational, and branding challenges.
• Reliable, proactive, and responsive; demonstrates accountability.
• Comfortable with evolving priorities and a dynamic programmatic environment.
• Meticulous attention to detail; delivers high-quality, consistent branding materials.

Location | Travel

• Hybrid work environment with on-site requirements.
• Travel to leadership and sponsor events, quarterly site visits, and travel to support business needs as they arise.

Equal Opportunity is the Law