Group Sales Manager

Job Overview
As the Group Sales Manager at Hotel Clark in Los Angeles, you will be responsible for generating group room revenue through proactive sales efforts, lead response, and account management within assigned group market segments. You will support the execution of the hotel’s group sales strategy by identifying new group business opportunities, developing relationships with meeting planners and group decision-makers, and converting leads into booked group business.

You will manage the group sales cycle from inquiry through contract, booking, and turnover, while maintaining an organized pipeline and consistent activity levels. This role requires collaboration with Revenue Management, Catering, and Operations teams to ensure alignment between group sales efforts and service delivery.

Job Responsibilities

• Generates group room revenue through proactive prospecting, responding to inquiries, and managing assigned group accounts.
• Manages the group sales process from lead intake through contracting, booking, and turnover to ensure a smooth client experience.
• Responds to RFPs and inquiries in a timely and professional manner to maximize conversion opportunities.
• Conducts site tours, client meetings, and outside sales calls throughout the Los Angeles market to build relationships and secure group business.
• Maintains and grows assigned group accounts while identifying new opportunities within target group segments.
• Partners with Revenue Management to align on group pricing and room-block availability based on demand.
• Supports team initiatives and contributes to overall sales team success.
• Perform special projects and other responsibilities as assigned.

Sales Strategy & Business Development

• Executes group sales strategies within assigned segments (corporate, association, SMERF, government, sports, etc.).
• Conducts proactive outreach including calls, emails, and networking to generate new group business.
• Maintains an active schedule of sales activities including appointments, site visits, and follow-ups.
• Identifies opportunities during need periods and works to generate demand.
• Builds foundational relationships with clients and meeting planners to support repeat group business.

RFP Management & Proposal Excellence

• Responds to RFPs and inquiries with accuracy, timeliness, and attention to detail.
• Develops proposals that align with client needs and hotel capabilities.
• Maintains consistent follow-up on all opportunities to move business through the pipeline.
• Ensures all client communication reflects professionalism and hotel standards.

Contracting, Negotiation & Risk Management

• Supports contract preparation and ensures accuracy in agreements.
• Negotiates within established guidelines to secure business.
• Ensures proper documentation of room blocks, event details, deposits, and payment schedules.
• Escalates non-standard requests to leadership when appropriate.

Cross-Functional Collaboration & Turnover

• Works with Catering and Operations teams to ensure smooth turnover of booked business.
• Communicates client expectations clearly to internal teams.
• Supports event success through responsiveness and collaboration.
• Assists in addressing client concerns to maintain satisfaction and relationships.

Reporting

• Maintains accurate records of sales activities, accounts, and pipeline in CRM systems.
• Tracks individual performance against goals.
• Provides input on market conditions, client needs, and competitive activity.
• Supports leadership with reporting and forecasting as needed.

Education: Four-year college degree in Business, Marketing, Hospitality Management (or related) preferred, or equivalent combination of education and experience.

Experience: Minimum of two to four (2–4) years of experience in hotel sales, catering sales, or related hospitality field. Experience booking group room blocks and working with group and/or corporate accounts preferred.

Travel required: Ability to travel locally for client appointments, networking, and site visits as needed. Occasional overnight travel for trade shows/market visits may be required as the business requires.

Physical requirements: Ability to move throughout the property/venue during site inspections and events; ability to stand/walk for extended periods as needed during event days; ability to lift and carry light materials (e.g., brochures, signage, sample kits) as required.

Skills and Abilities:

• Strong communication and relationship-building skills.
• Ability to manage multiple priorities and maintain organization.
• Basic sales and negotiation skills with a desire to grow.
• Proficiency with CRM systems, RFP platforms (e.g., CVENT), and Microsoft Office.
• Self-motivated with a proactive approach to sales.
• Hospitality-focused mindset with a commitment to service excellence.
• Ability to work flexible hours, including evenings and weekends as needed.

Compensation Disclosure: The posted pay range reflects the actual compensation for this position and is provided in accordance with applicable pay transparency laws. For positions with a fixed rate of pay, the posted range represents the advertised rate for the role.

Equal Employment Opportunity: Hotel Clark is an Equal Opportunity Employer. Employment practices are administered in accordance with applicable federal, state, and local laws.

Job Description Disclaimer: This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management reserves the right to revise, modify, add, or remove job duties and responsibilities as business needs dictate.