What are the responsibilities and job description for the Assistant Marketing Manager position at Hotel Carmichael, Autograph Collection?
Why Work at Hotel Carmichael?
At Hotel Carmichael, Autograph Collection, we set the stage for luxury, artistry, and world-class hospitality in Carmel’s vibrant city center. Featuring 122 elegantly appointed guest rooms, the stunning Feinstein’s Cabaret, and the upscale dining experience of Vivante, our hotel is a destination for refined comfort and unforgettable experiences. Curators at Hotel Carmichael are part of a passionate, service-driven team, bringing elegance, culture, and personalized hospitality to every guest.
JOB OVERVIEW
Responsible for multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms.
REPORTS TO
Reports to property Marketing Manager with a dotted line to Corporate Marketing Team.
Primary JOB FUNCTIONS
1. Administration & Brand Support
• Support execution of marketing plans and SMART goals for assigned brands.
• Collaborate on marketing strategy, campaign ideation, and implementation.
• Maintain marketing trackers, timelines, and project updates.
• Assist in managing allocated marketing budgets and tracking expenses.
• Provide routine performance reporting on marketing initiatives.
• Maintain digital asset libraries including photography, video, and brand collateral.
• Coordinate photo and video shoots, ensuring assets align with brand standards.
• Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines.
• Participate in local events and networking opportunities to strengthen community engagement and brand awareness.
2. Digital & Email Marketing
• Support the creation and deployment of brand and outlet email campaigns.
• Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice.
• Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization.
• Manage online profiles (Google Business, OpenTable, Yelp, TripAdvisor, etc.) to strengthen visibility and reputation.
3. Social Media
• Execute social media strategy in alignment with each brand’s marketing plan, including paid social media campaigns.
• Develop engaging content calendars that reflect brand personality and encourage community interaction.
• Create and curate high-quality photography and video content for digital use.
• Engage with followers and guests through active community management—responding to messages, comments, and reviews in brand voice.
• Collaborate with influencers and brand partners to expand reach and awareness.
• Monitor and report on social media performance, insights, and growth opportunities.
• Stay current on trends, tools, and best practices to evolve the brand’s digital presence.
4. Local Marketing:
Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
WORK ENVIRONMENT
Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
KEY RELATIONSHIPS
Internal: General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team.
External: Community partners, vendor support staff, and vendor technical support.
QUALIFICATIONS
Essential:
Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn.
1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
Understands social media KPIs and application to overall strategy.
Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.
Has creative eye for capturing quality photography/videos and ability to make minor edits.
Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
Can easily and naturally promote brand advocacy through relationships, online and off.
Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
Maintains personal social media profiles in a professional manner.
Desirable:
Previous experience in the hospitality industry.
Knowledge of online marketing and good understanding of major marketing channels.
PHYSICAL ABILITIES
Essential:
While performing the duties of this job, the Assistant Marketing Manager is regularly required to move around the facility; to stand for long hours during events. This position may require work inside or outside of the building, as needed by events. Generally, works in an office setting with minimal adverse exposure to environmental hazards.