Executive Director, Integrated Growth Media

Executive Director, Integrated Growth Media

Purpose

For our Executive Director, Integrated Growth Media position, Hot Dish is looking for a strategic and forward-thinking leader to help grow and evolve our paid media practice. In this role, you’ll lead efforts across connection strategy, paid media, and analytics to drive measurable business results for franchise brands.

As a member of the Executive Leadership Team, you’ll help shape the future of the agency, lead high-performing teams, improve how work gets done, and ensure strong collaboration across departments to deliver results for clients and the agency.

The ideal candidate is a strong leader with deep marketing experience, a collaborative mindset, and a passion for helping teams and clients succeed.

Hot Dish Advertising Core Values:

• Passionate about our clients, our team, and the work we produce.
• Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
• Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.
• Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.
• Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
• Fun and thrive off partnering with other high-energy team members and clients!

Essential Functions of the Job

Strategic Leadership & Agency Vision

• Lead the evolution of Hot Dish Advertising’s integrated media and performance practice.
• Build scalable systems that connect media, SEO, analytics, CRO, and creative strategy.
• Partner with executive leadership on agency growth, innovation, and market positioning.
• Identify emerging opportunities across media, analytics, attribution, AI, SEO, and consumer behavior.
• Oversee the agency’s reporting and media technology ecosystem.

Integrated Growth Strategy

• Direct cross-channel strategies across paid media, SEO, and analytics.
• Ensure teams align around client business goals, audience insights, and measurable outcomes.
• Facilitate the technology, processes and training to enable teams to translate data and performance insights into actionable strategic recommendations.
• Drive collaboration across disciplines to deliver cohesive, business-focused solutions.
• Lead AI innovation and adoption across the organization to improve efficiency, scalability, and performance while ensuring responsible use and strategic integrity.
• Foster productive partnerships with media vendors, technology partners, and partner agencies to ensure Hot Dish and our clients benefit from the latest learnings and capabilities.

Client Leadership:

• Build trusted senior-level client relationships grounded in business acumen and measurable outcomes.
• Serve as the executive escalation point and strategic advisor for key accounts.
• Present recommendations, insights, and performance outcomes clearly and persuasively.
• Proactively identify opportunities that help clients stay ahead of market trends.
• Collaborate with cross-functional leaders in the agency to deliver a seamless client experience and true strategic partnership.

Team Leadership & Development

•  Lead, mentor, and develop a high-performing team of subject matter experts across:

o  Paid Media (internal and external partners)

o  SEO

o  Analytics

o  CRO

o  Media Strategy

o  Performance Optimization   

• Create a collaborative operating model where teams work together around shared client outcomes.
• Foster a culture of accountability, innovation, experimentation, and continuous improvement that challenges assumptions, tests new ideas, and evolves strategic thinking.
• Direct professional development, hiring, onboarding, and performance reviews
• Ensure teams have the tools, structure, and processes needed for efficient execution.
• Support forecasting, resource planning, staffing, and workflow management.
• Balance innovation with accountability, operational discipline, and profitability.

AI & Innovation Leadership

• Champion a data-driven decision-making culture across the agency.
• Ensure reporting evolves beyond dashboards into actionable business intelligence.
• Encourage teams to test emerging platforms, audience strategies, AI workflows, attribution approaches, and optimization methodologies.
• Lead testing strategies across:

o Creative

o Landing pages

o Audiences

o Media mix

o Conversion optimization

o Geo expansion

Agency Leadership & EOS

• Serve as an active member of the Leadership Team.
• Participate fully in EOS leadership processes including:

o Quarterly Rocks

o L10 Meetings

o Strategic Planning

o Operational Accountability

o Issue Solving

• Lead departmental planning and prioritization efforts.
• Support new business pitches with data and solution oriented expertise.

Required Skills and Experience

• 10 years of experience leading media strategy, performance marketing, integrated demand generation, or growth marketing initiatives.
• 5 years leading and developing high-performing agency teams.
• Proven success building scalable growth systems that drive measurable business outcomes.
• Deep expertise across:

o Paid Media

o SEO

o Analytics

o Media Attribution

o Brand and Performance Media

o B2B and B2C Marketing

• Demonstrated ability to direct and guide cross-functional specialists while maintaining strategic oversight of the work.
• Experience leading strategic client relationships, new business and executive-level presentations.
• Strong operational and organizational leadership skills.
• Franchise marketing and EOS experience preferred.
• Experience leading AI-enabled workflows or innovation initiatives preferred.
• Excellent communication, presentation, and strategic storytelling skills.
• Ability to thrive in a fast-paced, entrepreneurial agency remote environment where collaboration and adaptability are essential.

Leadership Characteristics

The Ideal Candidate

• Thinks like a business strategist, not a channel manager.
• Leads through vision, accountability, and collaboration.
• Balances strategic leadership with practical operational direction.
• Understands how to connect marketing activity to business growth.
• Builds high-performing teams and scalable systems.
• Pushes innovation while maintaining accountability and excellence.
• Elevates the thinking, quality, and impact of the work across the team.
• Thrives in fast-moving environments where leaders wear multiple hats and stay closely connected to clients and team performance.

Job Demands & Conditions

• This position is a remote working situation with the ability to meet in person on a quarterly or as needed basis.
• Performs other related duties as assigned.
• This position involves sitting at a computer for several hours at a time.
• Proficiency in the use of keyboard / mouse and video meetings.
• Ability to see and hear in virtual meetings.
• Ability to maintain a flexible schedule aligned with Central Time zone business hours, 9 am – 5 pm, to facilitate effective collaboration and communication with team members.

Hot Dish Advertising is an equal opportunity employer.

 Salary: $190,000