Integrated Marketing Specialist

About Hot 8 Yoga

At Hot 8 Yoga, we embody the practice we teach. Powered by heat, movement, and community, we are the premier hot yoga studio coast to coast with locations across California and New York City. Our philosophy is rooted in connection and in the belief that true transformation begins when individuals step into purpose-driven work. We offer a wide range of class styles, so there’s space for every level and every body and our studios are sleek, spotless, and intentionally hot.

We are more than a yoga studio, we are a community. If you are passionate about wellness and looking to contribute to a professional, supportive, and mission-driven environment, we'd love to hear from you!

We are seeking a creative and innovative Integrated Marketing Specialist. This is an exciting opportunity for someone who wants to create and develop brand presence in a fast-paced, fun, and energetic environment.

Job Responsibilities Include

Content Creation Graphic Design

• End to end content ideation and creation to support cross-channel initiatives for Hot 8 Yoga
• Content Editing (Image, Video and Graphics)
• Conceptualize, manage, and produce lifestyle and brand photo shoots; Cast & curate internal and external talent for all content shoots
• Copywriting for assets across channels
• Support in the design and development of Hot 8 Branded Merchandise and Apparel
• Manage Manage social media calendar, content & presence online
• Work with marketing sales managers to schedule and create mail marketing blasts sms automations
• Travel to Hot 8 studios and offsite locations for events and content creation needs when needed
• Maintain consistency in visuals, branding, and brand tone across campaigns
• Design, develop, and maintain all assets (digital, web, print, ad, OOH, in studio, window treatments, promotional, internal - ie training manuals, etc)
  
  

Integrated Marketing

• Support team in events, collaborations, new studio openings and other marketing initiatives as needed
• Foster strong relationships with influencers, creators and teachers in order to develop strong content focused on the Hot 8 Community
• Work events and connect with key players to capture content and deliver event goals
• Other design projects and responsibilities as assigned
• Design Research and Mood/Concept Development
• Digital Asset Organization
• Partner with internal marketing team and external agency to brainstorm and execute content
  
  

Requirements

• 3 years of graphic design experience at agency, brand, and/or retail.
• 3 years of experience as a social content creator at an established consumer brand.
• A passion for yoga, fitness and wellness preferred
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant design tools, including Figma.
• Highly skilled in photography and videography; ability to personally shoot and edit content that meets the needs of social creative briefs.
• Deliver quick turn social content based on trends, events or user generated content through video, photography, or graphic design.
• Strong sense of design principles, current design trends, social media landscape, emerging content formats and best practices across platforms. Keen eye for typography, visual hierarchy, and composition.
• Knowledge of these areas a plus: animations, original illustrations, product design, apparel graphic design
• Excellent communication, collaboration and interpersonal skills. Ability to build credible, effective relationships with key stakeholders and cross functional teams across corporate and studio environments.
• Must have strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously.
  
  

Benefits

• Health Insurance
• Membership benefits for Hot 8 Yoga studios
• Opportunity to work with a passionate team and shape the future of wellness
• Career growth and development opportunities in a rapidly expanding company
  
  

The Pay Range For This Role Is

71,000 - 80,000 USD per year(Corporate)