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Hospice Marketing Liaison

Hospice of Western & Central Massachusetts
Springfield, MA Full Time
POSTED ON 4/14/2026
AVAILABLE BEFORE 6/14/2026

Hospice of Western & Central Massachusetts is looking for a Marketing and Business Development Liaison to join!

Shift is Monday-Friday 8a-4:30p with weekly pay. This position includes on-the-road responsibilities. The candidate must have an insured vehicle. Salaried role up to $85,000 plus an incentive program.

In this position, you establish and grow referral relationships with physicians, referral sources, the community, and other providers in the market.

Education & Experience:

  • Bachelor's in sales and marketing preferred.

  • Experience in healthcare (hospice, long-term care, acute care, etc.) required.

Duties & Responsibilities:

  • Act as a liaison between the referral accounts/the community and the agency to identify and develop new potential referral sources.

  • Develop and maintain a monthly and daily marketing plan based on needs.

  • Maximizes census through effective marketing, sales calls, and public relations in accordance with the Home Health and Hospice goals.

  • Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.

  • Manage marketing/sales budgets.

  • Track and evaluate referrals.

  • Responsible for ensuring external sales calls effectively.

  • Schedule and conduct meetings with prospective families and applicants.

Benefits:

  • Competitive and Weekly Pay

  • Holiday Pay for Hourly and Salaried Employees

  • Overtime Pay for Hourly Employees

  • Career Advancement Opportunities

  • Exclusive Employer Discount Program

Available for Eligible Team Members:

  • Employer Paid Life Insurance

  • 401(k) with Employer Match

  • Vacation and Personal Time

  • Health, Dental, and Vision Insurance

We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. Athena Health Care Systems and its managed facilities/agencies follow federal and state guidelines regarding staff vaccinations. Our policy requires all staff to be up to date with COVID and flu vaccinations, or acknowledge a declination of the vaccination(s).

Salary : $85,000

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