What are the responsibilities and job description for the Marketing Specialist Web Designer position at Hospice of Michigan?
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Web Design, Graphic Design, Marketing, Communications, Computer Science, or related field preferred.
- Minimum of five (5) years of professional experience designing, building, and maintaining WordPress websites.
- Demonstrated expertise in WordPress themes, plugins, CSS, HTML, and responsive design.
- Experience with website management, including domain, hosting, and backup administration.
- Working knowledge of SEO best practices, Google Analytics, and Google Tag Manager.
- Experience integrating websites with social media platforms and supporting social content through visual and technical updates.
- Strong understanding of UI/UX design principles, accessibility standards (ADA compliance), and website performance optimization.
- Experience with Adobe Creative Cloud and Canva preferred.
- Maintains a valid Michigan driver’s license and has the availability of a reliable, licensed, and insured vehicle for use on the job, vehicle must be insured in accordance with the State of Michigan.
SUMMARY OF JOB RESPONSIBILITIES
The Website Designer supports the online presence and digital engagement of NorthStar Care Community brands (Arbor Hospice, Centrica Care Navigators, and Hospice of Michigan). This position is responsible for the design, development, and ongoing management of WordPress websites, ensuring they remain visually engaging, easy to navigate, accessible, and aligned with organizational goals.
In addition, this position supports the marketing team with social media visuals, analytics reporting, and technical coordination of online platforms including domain, hosting, and data integrations.
RESPONSIBILITIES AND DUTIES
Primary Duties
- Design, build, and maintain responsive, accessible WordPress websites that reflect the brand identity and mission of NorthStar Care Community.
- Manage hosting environments, domains, SSL certificates, and site backups, ensuring site security and uptime.
- Conduct regular content updates, plugin and theme maintenance, and troubleshooting of site issues.
- Create or adapt graphics, photos, and page layouts consistent with brand standards.
- Collaborate with all departments to create and post web content that supports campaigns, stories, and events.
- Implement SEO and analytics tracking to measure and report website performance using Google Analytics, Search Console, and other tools.
- Provide monthly website performance reports and recommendations for improving user engagement.
- Support the marketing team as needed with social media graphics, digital campaign landing pages, and online event promotion materials.
- Ensure website ADA compliance, mobile responsiveness, and optimized page load performance.
- Stay up to date on WordPress updates, plugin innovations, and industry best practices.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by employees of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
Collaborative Responsibilities
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- Work cross-departmentally to ensure all online content and digital assets reflect accurate and current information.
- Support campaigns and communications that drive engagement.
- Partner with IT and vendors as needed for domain and server management.
TYPES OF EQUIPMENT & SOFTWARE USED
Computer, copier, and calculator. WordPress CMS, Adobe Creative Cloud, Canva, Google Analytics, SEO tools, domain and hosting dashboards, Constant Contact or equivalent email platform.
SPECIALIZED SKILLS
- Expertise in WordPress website design and management.
- Strong understanding of UX/UI and accessibility standards.
- Excellent attention to detail, organization, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and collaboration skills.
- Proficiency in interpreting analytics data to guide website improvement.
- Knowledge of HTML, CSS, and basic PHP preferred.
- Creative design sense aligned with brand identity and mission.
WORKING CONDITIONS
- General office, multi-office suites, and in office position Monday- Friday. Potential for one day work from home after 6 months of employment with the NorthStar Care Community.
- Frequent computer and online activity.
- Occasional travel for meetings, photography, or event coverage.
PHYSICAL REQUIREMENTS
A typical eight (8) hour workday includes intermittent sitting, standing, walking, bending, reaching, twisting, and repetitive hand motions associated with writing and computer keyboard typing.
CONTINUING EDUCATION REQUIREMENTS
Centrica Care Navigators staff are expected to participate in appropriate continuing education as may be requested and/or required by their immediate supervisor. In addition, staff are expected to accept personal responsibility for other educational activities to enhance job-related skills and abilities. All staff must attend mandatory educational programs.