What are the responsibilities and job description for the Event Senior Coordinator/Specialist position at Horrocks?
DescriptionAt Horrocks, we believe the best work comes from companies with values, that our people are our greatest resource, and that we have a responsibility to the communities where we live and work. We're seeking a dynamic professional who will revolutionize our conference program by combining strategic event management, business development, and marketing initiatives. This role will oversee all aspects of our company's conference participation, from budget management to lead generation, while ensuring maximum ROI through effective client engagement and brand promotion. What are the core responsibilities for the role?Manage annual conference budget and evaluate participation opportunitiesProcess and review conference attendance requests based on established criteriaTrack spending and ROI across multiple events and attendeesCoordinate with finance for budget tracking and expense reconciliationCreate pre-conference strategies with employees to identify key potential clientsProvide and coordinate on-site marketing support during major conferences to facilitate client meetingsCoach employees on effective networking and relationship-building techniquesCoordinate meeting schedules and follow-ups between team and potential clientsImplement systematic lead tracking and client engagement processesMaintain a comprehensive database of client interactions and opportunitiesPartner with marketing team to develop new event collateral and booth materialsCoordinate and track requests, production, and delivery of collateral and booth materialsEnsure brand consistency across all conference materials and presentationsPartner with marketing team to create social media campaigns for pre-, during, and post-conference engagementCoordinate content creation to highlight employee speaking engagementsGenerate and share conference insights for company social media channelsAssist in coordinating event sponsorship responsibilitiesTrack and analyze conference ROI and outcomesImplement post-conference reporting system for lead follow-upWork with employees to develop personalized follow-up strategiesCreate and maintain database of conference insights and business opportunitiesMonitor conversion rates from conference interactions to client relationshipsQualifications, Skills, and Competencies: 5 years of experience in business development, event management, or related fieldProven track record of building and nurturing client relationshipsStrong financial acumen and experience managing complex budgetsExperience collaborating with marketing teams on campaign developmentOutstanding written and verbal communication skillsExcellent project management and organizational abilitiesStrong interpersonal and networking skillsDemonstrated success in converting conference connections into business relationshipsBackground in content creation or marketing communicationsKnowledge of major AEC industry conferences and eventsExperience with CRM systems and social media management toolsFamiliarity with digital marketing analyticsWhy would a candidate want this job? At Horrocks, you can expect a competitive base salary and award-winning benefits. Including, but not limited to:Medical, dental, vision, life, and disability insuranceGenerous paid time off401(k): 50% match of contribution up to 6%Professional development opportunities including in-house trainingPaid professional organization membership and professional licensureFor more information, visit our website at www.horrocks.com Equal Opportunity Employer including disability and protected veteran status#LI-TP1
Salary : $48,230
