What are the responsibilities and job description for the Performance Marketing and Activation Assistant (Part-Time) position at Hornets Basketball Brand?
Position Overview
The Part-Time Performance Marketing and Activation Assistant will support the planning and execution of marketing initiatives designed to engage fans, strengthen community relationships, and elevate the Hornets brand experience. This role provides hands-on support across fan engagement programs, promotions, events, and marketing operations on a part-time schedule, with hours varying based on event and campaign needs (up to 30 hours weekly).
Essential Duties and Responsibilities
- Support the execution of digital marketing campaigns across paid search, social, display, and email channels (including setup, tracking, and basic reporting).
- Assist in maintaining campaign calendars, coordinating asset delivery, and tracking invoices and budgets.
- Event support for youth engagement, community outreach, and themed fan initiatives (College, Family, Hispanic/Latino, Women, South Carolina, Millennials, etc.).
- Provide game-day support for door giveaways, activations, and promotional experiences (evenings/weekends as scheduled).
- Assist Youth Engagement team when needed during activations and events.
- Conduct marketing research to identify trends and engagement opportunities.
- Provide general administrative support, including Workfront submissions and request tracking.
- Perform other duties as assigned.
Required Skills, Experience and Abilities
- Bachelor’s degree in Marketing, Communications, Sports Management, or related field preferred (relevant internship experience accepted).
- 1–2 years of marketing, events, or promotions experience (internships welcomed).
- Strong organizational skills and attention to detail.
- Excellent verbal and written communication skills.
- Ability to multitask and maintain flexibility in a part-time, event-based schedule.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Comfortable working select evenings, weekends, and holidays for events and games.
- Ability to lift and transport marketing materials and event equipment when needed.
- Passion for fan engagement, community impact, and live sports entertainment.
- Collaborative team player with a proactive and dependable mindset.
Additional Information
This is a part time position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodation to perform the stated job duties will be considered.