Marketing Assistant (Part-Time)

Position Overview

The Part-Time Marketing Assistant supports the marketing and promotions efforts of the Charlotte Hornets, helping to connect fans to the excitement of the game both on and off the court. This role assists in planning, executing, and tracking marketing campaigns, community events, and game-day activations that strengthen fan engagement and elevate the team’s brand.

Essential Duties and Responsibilities

• Assist with creating, organizing, and publishing content for Hornets Fan Shop social media channels
• Support the execution of game-day marketing deliverables, promotional materials, retail activations, and in-arena fan experiences.
• Collaborate with the retail and creative teams to ensure consistent branding and imagery across e-commerce, mobile, and social platforms.
• Support promotional efforts, including group ticket offers, fan activations and giveaways, and lead-generation initiatives.
• Conduct marketing research to identify trends, content opportunities, and fan engagement insights.
• Provide general administrative support to the Marketing Department including scheduling, inventory tracking, and project coordination.
• Perform other duties as assigned.

Required Skills, Experience and Abilities

• Bachelor’s degree in Marketing, Communications, Sports Management, Business, or related field (internship experience acceptable).
• Must be able to work part-time hours, including select evenings, weekends, holidays, and game-day events as scheduled.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Strong organizational skills and ability to manage multiple priorities while meeting deadlines.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Highly motivated, reliable, and detail-oriented with a proactive mindset.
• Ability to lift and transport marketing materials (25–50 lbs) as needed.
• Photography and/or content creation experience is a plus.
• Social media content and engagement skills are a plus.

Additional Information

This is a part time position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodation to perform the stated job duties will be considered.