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Manager of Ticket Sales & Services, Greensboro Swarm

Hornets Basketball Brand
Greensboro, NC Full Time
POSTED ON 3/3/2026
AVAILABLE BEFORE 5/3/2026

Are you an outgoing, energetic, creative sales professional with positive relationship skills looking to lead a sales department? The Greensboro Swarm is looking for a Manager of Ticket Sales & Services to lead our sales and services department. You will collaborate with the Director of Revenue to drive sales goals by leading, training, coaching and developing the sales and services team members. You will build the overall strategy for growing revenue, developing and implementing the season tickets, group sales, partial plans and individual game ticket sales.

Core Values

HSE embodies the following core values: 

  • Integrity
  • Teamwork
  • Competitiveness
  • Candor
  • Accountability
  • Resilience

Essential Duties and Responsibilities

  • Improve revenue for team (e.g., season tickets, group sales, mini-plans) and group ticket sales, through sales and initiatives
  • Lead, develop, motivate, train and give direction daily
  • Identify potential, creative new streams of ticket revenue and strategically cultivate relationships to secure sales
  • Exhibit a solution-based approach that enhances the value proposition and creates compelling, innovative ticket programs and assets targeted toward specific marketing objectives
  • Create weekly sales reports and updates on sales team and sales goals
  • Develop sales plans (e.g., structure of ticket packages, pricing, and flexibility), and tailor to market’s needs
  • Assist in developing long-term renewal strategy for all season ticket holders
  • Work to achieve and meet individual and team goals established at start of each fiscal year
  • Practice and teach excellence in both sales skills/process and customer relationship building practices
  • Lead and fully implement key initiatives that support organization’s sales strategy
  • Assist account executives in creating and nurturing relationship with clients and prospects through various means including; networking events, prospecting at games, in-seat visit at games, etc.
  • Understand department budgets and increase revenue within that budget
  • Provide timely and accurate records of sales efforts both to leadership and within CRM system detailing sales activity, sales performance, appointment recaps, prospecting activities and attendance records
  • Work with our Director of Revenue and Business Manager in various Ticketmaster functions (e.g., ticket operations functions, archtics, reporting)
  • Perform independent projects and other duties as assigned by the Director of Revenue or Team President

Required Skills, Experience, and Abilities

To perform the job successfully, you should demonstrate the following

  • Bachelor’s degree required
  • Minimum of 1-2 years confirmed experience leading sales and service efforts; experience with professional, minor league or college team is preferred
  • Experience in sales training
  • Proficient in CRM and ticketing software (Ticketmaster), experience in Archtics is preferred
  • Excellent leadership abilities, including enthusiastic thinking and collaboration to drive the optimal business decisions
  • Exceptional communication skills; participate well in a team environment, communicate well with people at various levels and be able to develop strong working relationships with community, co-workers and other organizations
  • Self-motivated teammate who has the drive and ability to focus on both team and individual revenue goals, as well as, department and organizational objectives
  • Ability to establish and manage sales targets, revenue goals across a diverse number of products
  • Knowledge of AI applications in sales and customer service environments, with the ability to apply practical tools to improve efficiency, insights, and revenue outcomes.
  • Ability to align and prioritize organizational goals over individual interests
  • Well organized and have strong time management skills along with customer service skills
  • Flexibility to adapt to a frequently changing work environment, and deliver work in a fast paced environment
  • Ability to work extended hours including nights, weekends, holidays, and all home games

Additional Information

This is a full time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered

Salary.com Estimation for Manager of Ticket Sales & Services, Greensboro Swarm in Greensboro, NC
$127,678 to $170,788
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