Peanutter

To be considered for this role, you must complete this application AND submit your video describing why you would make the perfect Peanutter! We want to see your creativity.

Please submit your video at https://www.hormelfoods.com/peanutter-audition/

Applications and videos will be accepted December 9, 2025 through February 14, 2026. Interviews will occur after the application window closes.

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.

RESPONSIBILITIES:

• This position assignment is for 1 year, starting in early June.

• This position is responsible for planning and executing over 200 events annually, promoting the PLANTERS® brand and the NUTmobile vehicle. Responsibilities include, but are not limited to, securing media in markets across the United States, creating a positive brand experience for all direct consumer interactions, documenting and brainstorming creative content for the NUTmobile vehicle’s social media channels, while enthusiastically generating positive brand awareness for Hormel Foods.

• Plan meaningful events and/or contact existing gatherings for the NUTmobile vehicle and MR. PEANUT® to attend in markets across the country. Schedule is planned around a few key events identified by the corporate communications team, but Peanutters independently plan events and route around the events of larger scale. The events and markets selected are strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand.

• Pitch local media, including TV, radio, and digital publications, to inform communities of the NUTmobile vehicle’s arrival.

• Research media in that market, draft pitches, reach out to media, schedule interviews, partake in interviews, and track any of those media hits. Decide forms of media and provide weekly reports on media hits.

• The media selected is strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand · Analyze, reports and recommend strategies based on events, social media performance and trends. Make day-to-day media strategy decisions based on trends and social media impressions.

• Measure and monitor news coverage driven by the NUTmobile vehicle.

• Serve as ambassador/spokesperson for the PLANTERS® brand for regional and national media

• Engage in over 160,000 1:1 consumer interactions annually and ensure all attendees and onlookers have a nutty time and a positive brand experience with the NUTmobile vehicle and MR. PEANUT®.

• Social media responsibilities: Plan and manage all PLANTERS® NUTmobile social media accounts. Adhere to Hormel Foods social media & food style guide and trademark guidelines. Post approximately 3-5 times during the week.

• Develop and foster relationships with social media influencers.

• Regularly communicate with internal team and associated PLANTERS® brand agencies to ensure streamlined brand messaging and initiatives.

• Manage administrative and logistical planning and rate negotiation: hotel and parking booking (including parking with vehicle visibility), vehicle maintenance.

• Interact with visitors while in costume. Perform in character roles, speaking to large groups of people.

• Ability to memorize key facts about the history of the company, the brand and the NUTmobile.

• Maintains a positive attitude and welcoming demeanor around visitors.

• Ability to follow all DOT requirement and regulations regarding NUTmobile.

• Other duties as assigned.

QUALIFICATIONS:

Required

• Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

• A bachelor's degree, preferably in sales, marketing, journalism, public relations, or communications

• A valid driver’s license

• Ability to follow all DOT requirements and regulations regarding the NUTmobile.

• Excellent written and verbal communication skills and keen eye for detail

• Demonstrated effective persuasive and relationship building skills

• Strong organization and time management skills

• Ability to collaborate in small groups/teams

• Demonstrated high level of initiative and comfortability with autonomy

• Demonstrated effective interpersonal and leadership skills

• Desire for travel and an appetite for adventure

• An enthusiastic and can-do attitude

• Ability to work weekends, weekdays, nights and holidays as necessary

• TRAVEL REQUIREMENTS: Please note, travel is an essential component of this role and is necessary 100 percent of the time.

LOCATION:

Hormel Foods Corporate Office- Austin, MN (remote travel)

COMPENSATION and BENEFITS: The starting rate for this role is $865.38 weekly ($45,000 annually). This position has a strong benefits package including medical, dental, vision, prescription drug coverage, 401(k) and match, life insurance, paid time off, and more.