Digital & Media Services Lead

DIGITAL AND MEDIA SERVICES LEAD – CORPORATE OFFICE (CHICAGO, IL OR AUSTIN, MN)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.

ABOUT THE ROLE

This purpose of this role is a strategic, collaborative, and data-driven Digital Marketing Leader to bridge the gap between customer-facing digital initiatives and internal brand strategy. This role ensures that paid media campaigns, eCommerce search/content, and brand messaging work in harmony to deliver a consistent, high-performing consumer experience across all digital touchpoints. Success in this role will be measured by the alignment score based on feedback from brand, sales, and media teams, as well as the performance of integrated campaigns through key metrics. Additional indicators include the consistency of messaging across all digital channels, improvements in shopper and consumer engagement and conversion rates, and the timeliness and effectiveness of cross-team collaboration throughout campaign planning and execution.

KEY RESPONSIBILITIES

1. Strategic Alignment Across Teams

• Translate brand vision into actionable digital media and eCommerce strategies.
• Ensure performance marketing reflects brand tone, positioning, and seasonal priorities.

2. Retailer-Centric Campaign Planning

• Partner with media, content, and eCommerce teams to design campaigns that meet customer needs and drive conversion.
• Leverage shopper insights and behavioral data to inform messaging and channel mix.

3. Performance & Brand Integration

• Collaborate with paid media teams to optimize campaigns for both performance and brand impact.
• Maintain consistency of creative assets and messaging across paid, owned, and earned channels.

4. Cross-Functional Leadership

• Serve as the liaison between brand, digital media, and eCommerce teams to align goals, timelines, and KPIs.
• Lead campaign briefings, feedback loops, and post-launch reviews.

5. Insights & Continuous Optimization

• Analyze campaign performance and customer engagement data to identify improvement opportunities.
• Share actionable insights to refine future strategies and enhance ROI.

QUALIFICATIONS

Required

• Bachelor’s degree or equivalent experience.
• 4 years of experience in marketing or media management.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Demonstrated initiative and ability to take ownership of projects.
• Highly developed interpersonal and persuasive communication skills.
• Ability to work effectively in a diverse, cross-functional team environment.
• Strong written and verbal communication skills.
• Excellent time management and organizational skills.
• Ability to work independently and manage multiple priorities.
• Applicants must not now, or at any time in the future, require sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• Experience in digital marketing strategy, retailer media, or eCommerce.
• Familiarity with retailer media platforms.
• Background in brand management or integrated marketing campaigns.
• Experience leading cross-functional projects and managing agency/vendor relationships.
• Advanced degree in Marketing, Business, or related field.

LOCATION: Corporate Office, Chicago IL or Austin MN

A comprehensive relocation package to the Austin, MN area will be offered, if required.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Digital & Media Services Lead role is between $135,300 - $189,425 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location.

BENEFITS: Other components of Hormel Foods' total compensation package include comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two-year community/technical college tuition for children of employees, and more.

TRAVEL REQUIREMENTS: 10% of the time

For immediate consideration, apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.