Strategist, Business Solutions

Job Description ob Summary The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function. They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation. The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. They will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy. Main Duties and Responsibilities 30% - Strategic Planning 25% - Media Activation 20% - Relationship Management 15% Reporting & Analysis 10% - Stewardship 30% Strategic Planning Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with digital vendors and activation teams to ensure that media plans are executed smoothly. Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions Employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, ComScore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting Provides critical thinking and analysis to draw conclusions and understand actionable implications Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations Effectively manage all daily tasks as well as guide development and education of Assistant Strategist Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations Monitors trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge Understand client owned assets and how to best complement with a paid plan 25% Media Activation Oversee accuracy of plan details and insertion orders within internal systems tool to reserve advertising space. Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol Oversee trafficking and site tagging, ensuring all first- and third-party trafficking is properly implemented Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary Issue specs documents and ensure all materials are received from creative agency Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients Work alongside assistant media planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc. Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and clients 20% - Relationship Management Heavy focus on building and foster open communication with clients and serving as a key HMI contact Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments, i.e., Traffic, Operations, as well external relationships like vendors Effectively manage up and down, collaborate with Senior Planner and Supervisor in day-to-day account activities, status and deliverables Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 15% Reporting & Analysis Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown Use learnings drawn from data to effectively optimize campaigns Supervisory Responsibilities Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon’s principles, industry and media trends Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution Contribute to performance reviews of Assistant Brand Strategy, identifying strengths and areas for growth Participate in interview process for Assistant Brand Strategist role Knowledge and Skills Required Minimum 1-2 years planning experience required, experience with multiple media channels preferred Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough) Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) Effective verbal and written communication skills, problem solving mentality Professional demeanor and strong client relationship management experience Experience developing and presenting plan presentations #LI-JC2 #LI-HYBRID Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Salary Range $58,500.00 - $65,000.00 A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. At Horizon Media, business is personal It's more than a tagline. It's who we are and how we choose to work. It means working with passionate people from all walks of life. People who speak straight and deliver on promises. A belief that original thinking will make a difference. It's about nurturing our people and our culture. It's about moving mountains for our clients. Follow us on Instagram, Facebook & Twitter Check out our latest thought leadership & strategic ideas on Catalyst

Salary : $58,500 - $65,000