What are the responsibilities and job description for the Director of Business Development | Horizon Home Health & Hospice | Magic Valley / Twin Falls / Burley, Idaho position at Horizon Home Health and Hospice?
Horizon is one of Idaho's oldest and largest Home Health agencies. We have been in business for over 20 years and currently have 7 branches from Weiser to Twin Falls. We pride ourselves on our quality of care and ethical business practices as well as our foundational Core Values CAPLICO- - -Celebrate, Accountability, Passion for Learning, Intelligent Risk Taking, Customer Second, and Ownership. How we do it: CELEBRATING successes large or small. We hold each other ACCOUNTABLE with respect and professionalism. Our PASSION FOR LEARNING allows us to teach our team members the latest and most advanced Home Health and Hospice education. Our LOVE ONE ANOTHER atmosphere shows we work as a team with trust and compassion. The growth we have experienced reveals that we are INTELLIGENT RISK TAKERS with our processes and procedures. But what really sets us apart from all the others is our CUSTOMER SECOND philosophy. Employees are our main and most important focus. We achieve job fulfillment by promoting OWNERSHIP through the independence that Home Health and Hospice offers. We want you to join us as we PROVIDE LIFE CHANGING SERVICE to all those we touch
JOB SUMMARY
Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES & RESPONSIBILITIES
1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
2. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
3. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
4. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
5. Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.
6. Employs marketing and promotional initiatives to achieve budgetary volume projections.
7. Establishes and maintains positive working relationships with current and potential referral and payer sources.
8. Recruits, selects, orients, and directly manages members of the marketing team.
9. Builds and monitors community, customer, and payer and patient perceptions of Horizon Home Health & Hospice Magic Valley as a high-quality provider of services.
10. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
11. Maintains comprehensive working knowledge of Horizon Home Health & Hospice Magic Valley markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
12. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
13. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Horizon Home Health & Hospice Magic Valley.
14. Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)
1. Bachelor's degree in marketing, Business Administration, or related field preferred, but not required.
2. At least three years of experience in health care marketing management preferably in home health or hospice care operations.
3. Demonstrated ability to supervise and direct professional and administrative personnel.
4. Ability to market aggressively and deal tactfully with customers and the community.
5. Knowledge of corporate business management.
6. Demonstrates good communications skills, negotiation skills, and public relations skills.
7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
8. The ability to drive and/or have access to transportation for agency related travel (e.g. community partners, patients, etc.) is an essential function of the job. Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.
Horizon Home Health & Hospice Magic Valley
Twin Falls, Idaho | Burley, Idaho
Status: Full- Time Exempt
Pay: $70,000 - $80,000 Annual Salary
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
Salary : $70,000 - $80,000