Trade & Channel Marketing Coordinator

Join our team as a Trade & Channel Marketing Coordinator and embark on a rewarding professional journey! Based in Soho, NYC, this role offers a hybrid work model, allowing for flexibility and creativity in your approach. Additionally, travel to various cities across the country and to our Montreal office will enrich your experience and expand your influence across the region.

In New York and Montreal, our team of passionate experts specializes in strategic planning, public relations, trade marketing, content creation, influencer marketing, media and digital campaigns, events, professional training, and Shopper Marketing activations, including in-store promotions and e-commerce platforms.

Join us and become part of a passionate and driven team where you can grow your talent and make a real difference!

ABOUT HOPSCOTCH – NORTH AMERICA

HOPSCOTCH is an international communications group founded in France, driven by an entrepreneurial vision and the complementary strengths of its talent and expertise.

HOPSCOTCH combines a unique range of disciplines with the belief that the true value of a company or organization lies in the strength of its relational capital.

With over 1,200 employees, half of whom are based internationally (40 offices across 5 continents), HOPSCOTCH delivers the full spectrum of communication services: influence, events, public relations, brand activations, digital, internal communications, public affairs, and marketing services.

Operating in the U.S. and Canadian markets since 1961, HOPSCOTCH supports local and international brands in creating and deploying integrated campaigns that resonate with the cultural realities of the various American markets.

WHAT WE OFFER

• Bonus eligibility if the agency meets its expectations 
• 401k contribution no matter what you elect to contribute yourself: 5% of your gross annual salary. There is no vesting period, but a 6-month employment eligibility period before it kicks in. 
• Healthcare covered at 95% with United Healthcare Oxford. This includes vision and dental. 
• PTO: 15 days, national holidays, 3 personal and 5 sick days 
• In addition to the 8 legal holidays in the USA, Hopscotch USA offers its employees 7 additional paid days during which the agency is closed, including a full week between Christmas and New Year's Day 
• Summer hours: Summer hours (half days on Fridays) are in effect starting from July 1st, and ending the Friday before Labor Day, the first Monday of September 
• Hybrid working model (we currently have 3 mandatory in-office days, including 2 fixed on Wednesday and Thursday and one at your own choice 
• The agency offers a Work from Anywhere Week to the whole agency each year, either the week before the Christmas closure or the first week after the New Year when the office reopens.  
• Salary: $55K/y - $65K/y (depending on experience)

CORE RESPONSIBILITIES 

Trade & Channel Marketing Projects Support  

• Provide support to the Trade & Channel marketing team on projects such as: Restaurant week promotions, Retail & In-Store promotions, Walk-around tasting events (ex. Viniportugal Annual tastings), Trade conferences and educational seminars (ex TEXSOM, Viniportugal), Chef & Wine professional association partnerships, and Culinary training events 
• Provide logistical and on-site event support 
• Assist with supplier research and coordination such as photographers, videographers, printers, designers, rental companies, Audiovisual suppliers, etc.  
• Design simple branded materials/signage using Canva 
• Track and manage products, shipping, and warehousing 
• Contribute to client-facing deliverables such as recap decks and progress reports 
• Manage budget, track invoices  

Trade & Channel Marketing Projects Ownership 

Own the full cycle of a select number of trade & channel marketing programs ensuring 

• Adherence to all agency processes and policies 
• An organized and proactive approach  
• Clear budget management  
• Creative problem solving with proper escalation  
• Professionalism and leadership when serving as main point of contact for vendors  
• Timely and detailed post-project reporting  

Professional Event Attendee Recruitment USA  

Supports the North America B2B database administrative tasks from target list development to post-event database updating.  Tasks including but not limited to: 

• Recruitment flow development: landing page, registration forms with approval flows,  
• Target & retarget list development (fetching new profiles/contacts, updating excels to reflect modifications such as removing already registered attendees for retargeting, etc.)  
• Profile review & approval of all contacts found in the target lists (contacts from outside target lists to be reviewed by recruitment lead)  
• Events inbox customer service  
• Name tag list formatting & check-in list prep  
• Format final contact list according to the structure required for HubSpot update  

Trade & Channel expertise support 

• Support the development of expertise with case studies and overall KPI monitoring 
• Develop presentation for staff meeting or client presentation  
• Monitoring the US food & beverage industry to keep the agency’s “finger on the pulse” regarding up-and-coming profiles, new restaurant openings, newly awarded chefs and sommeliers, etc.  
• Ongoing updates to professional database: adding new profiles, updating the contact information as needed, tagging profiles for audience segmenting  

PROFILE

Technical skills

• 1-2 years of experience in communication agency, trade marketing, or events marketing.
• Strong knowledge of strategy and marketing to support clients in their strategic thinking.
• Solid understanding of 360° communication channels (traditional and digital PR, events and activations, channel and Trade marketing).
• Good knowledge of the US market and ability to stay attuned to changes and trends in the communications industry.
• Negotiation skills (vendors and clients).
• Strong anticipation, planning, and organizational skills in managing multiple campaigns simultaneously.
• Business development mindset.
• Budget optimization capabilities.
• Strong written communication skills.
• Ability to build and nurture a professional network and maintain ongoing external relationships.
• Knowledge of the food & beverage industry.

Personal attributes

• Strong interpersonal skills
• Relationship-oriented
• Intellectual curiosity
• Creativity
• Persuasiveness
• Strong work ethic
• Enthusiasm and energy
• Anticipation, planning, and organizational skills
• Proactive mindset
• Adaptability
• Analytical and synthesis skills