Head of GTM

Hoppn

Infinite Color Search by Hoppn is redefining how shoppers discover products online. Our Shopify app enables a true “Shop by Color” experience, allowing customers to search any color or combination of colors across a store’s catalog.

Our founding team includes a founder who previously built and exited a company, along with two Forbes 30 Under 30 listers (2026, Retail & Ecommerce). We’re backed by angel investors behind some of your favorite companies.

Role Description

We are hiring a Head of Go-To-Market to own revenue and build the growth engine that takes us from early traction to $1M ARR, and then scales that foundation to $10M ARR, with a clear point of view on how this becomes a $100M revenue business over time.

A key part of this role is helping transition Hoppn smoothly from founder-led sales into an autonomous, scalable sales organization over time, while working closely with the founding team in a highly collaborative “One Team” approach to winning new business and building long-term partnerships.

This is not a strategy-only role. You will work directly with the founding team to build and run the revenue engine from the ground up, starting by selling yourself: identifying prospects, running outreach, booking calls, closing deals, and learning what messaging works to create a repeatable pipeline. From there, you will design the sales motion and recruit, train, and manage a team of sales reps.

The right person is senior enough to architect a scalable, repeatable sales engine, but hands-on enough to personally prospect, pitch, close deals, and do whatever it takes to bring in new business. This role is ideal for someone who has helped grow a SaaS company from the ground up, especially within the Shopify app ecosystem, e-commerce technology, or another vertical SaaS category.

Responsibilities

You will own the sales side of the business, including:

• Building and managing a repeatable outbound sales pipeline
• Personally prospecting, pitching, following up, and closing new business
• Selling to Shopify merchants, e-commerce brands, agencies, and larger retail accounts
• Developing sales scripts, email sequences, call structures, objection handling, and follow-up systems
• Helping define our ideal customer profile and strongest sales channels
• Creating a clear path to reach $1M in ARR within 12 months.
• Recruiting, training, and managing commission-based and full-time sales reps
• Tracking pipeline performance, conversion rates, revenue targets, and sales activity
• Working closely with the founders on positioning, pricing, packaging, and enterprise opportunities
• Building a practical, well-run sales process from the earliest stage

What we're looking for

The ideal candidate has:

• Experience growing a B2B SaaS company from the earliest stage
• A track record of helping a company reach, or move meaningfully toward, its first $1M in ARR
• Strong hands-on sales ability, including outbound prospecting and closing
• Experience selling software to e-commerce brands, Shopify merchants, retailers, or agencies
• Ideally, experience working on or selling a successful Shopify app
• The ability to build process without hiding behind process
• The seniority to manage a team, but the humility to do the unglamorous work
• Strong communication skills and the ability to explain a new category clearly
• Comfort working directly with founders in a fast-moving startup environment
• A competitive, practical, revenue-driven mindset

This role is a fit if you are

• A builder, not just a manager
• Comfortable selling before everything is perfectly systematized
• Excited by the challenge of taking a product from early traction to serious revenue
• Capable of both closing deals yourself and leading others to do the same
• Interested in joining early enough to have real ownership and upside
• Energized by e-commerce, Shopify, SaaS, and new product categories

This role is NOT a fit if you

• Only want to manage an existing sales team
• Need a fully built sales machine handed to you
• Prefer strategy over execution
• Are uncomfortable with outbound sales
• Have not worked in an early-stage or high-ownership environment
• Have a big ego

Values

We value quality and long-term relationships with our partners. This is a tight-knit industry, and we treat it that way. We do not burn bridges or rely on spray-and-pray outreach.

Sales in 2026 looks very different than it did five years ago. Channels evolve, tactics change, and AI-generated messages are flooding the landscape, making it harder than ever to earn real attention. What has not changed is the importance of genuine human connection.

We are building a sales organization that adapts to this environment. That means being thoughtful about who we reach out to, how we show up, and the value we bring in every interaction. It means leaning into human channels like in-person conventions, warm introductions, and highly personalized outreach that reflects real understanding.

Tools we use

• Slack for daily communication
• Zoom for meetings
• Google Suite for email
• Google Calendar for all kinds of things
• Calendly for scheduling
• Attio is our modern CRM of choice
• Apollo for contacts
• Store Leads for Shopify prospects
• Koala Inspector Chrome extension for Shopify store insights
• Figma for design and creative
• Framer for flexible no-code website updates
• GitBooks for our app documentation site
• Mantle for Shopify app analytics & affiliate payouts
• Google Analytics for our website
• Chat-GPT & Claude for productivity
• Spotify to lock in
• Binoculars for extracurricular birdwatching

Compensation will include:

• Base salary, adjusted for experience and location.
• 1%-2% vested equity (RSAs) with a standard 4-year vesting schedule and 1-year cliff.
• On-track earnings aligned with our growth milestones, from $1M ARR to $10M ARR.

This is a remote role, with a preference for candidates based in the U.S. Our founders are based between Hermosa Beach and Echo Park in Los Angeles, and while proximity to LA is not required, it is preferred for occasional in-person collaboration.

This is an early leadership role with meaningful upside for the right person. We are looking for someone who can help us build the revenue engine that takes Infinite Color Search from strong early traction to a category-defining e-commerce product.