Digital Marketing & Events Director

Hopewell In-Home Senior Care is looking for a Digital Marketing & Events Director who is highly motivated and detail oriented. In this role, you will assist in various ways in developing and executing marketing campaigns across various channels to promote Hopewell’s desired leads and increase brand awareness. You will be responsible for coordinating various marketing tasks and working closely with other team members to ensure seamless execution of marketing initiatives.

Requirements:

Bachelor's degree in Marketing, Advertising, Event Management or a related field.

2-3 years of experience in a related field.

AHCA Level II Background Screen Eligibility.

Proficient in event planning, social media platforms, graphic design, and marketing strategies.

Job Description:

Develop and execute marketing campaigns across various channels including community events, social media, website, email, and print.

Create and edit graphics for social, print, and other special projects as needed.

Produce the monthly community newsletter through InDesign and manage the newsletter list.

Manage Promotional item inventory, coordinate with vendors for reorders, and maintain detailed tracking of promotional item usage monthly.

Create, monitor, and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.

Manage online reputation management (reviews) and dispatching to the teams for quality control.

Manage social customer care, including lead request via social media, questions and inquiries.

Assist in the management of day-to-day marketing department tasks and projects.

Skills Needed:

Strong project management skills and ability to manage multiple projects simultaneously.

Excellent written and verbal communication skills.

Ability to collaborate effectively with team members.

Strong attention to detail and ability to produce high-quality work under tight deadlines.

High level of Graphic Design experience and complete knowledge of Adobe InDesign.

Proficiency in WordPress, Website SEO, Google Adds and Analytics.

Ability to analyze data and provide insights and recommendations for optimization.

Passion for marketing and a strong desire to learn and grow in the field.

Outgoing personality with a great smile: exceptional customer service skills.

Excellent interpersonal communication and presentation skills.

Job Benefits:

Support System – Veteran Sales Reps, Registered Nurses, Quality Assurance Coordinators, Personal Coordinators, and Scheduling Coordinators are all working as your support team and are only a phone call away during your employment with Hopewell.

Hours:

Typical work hours are Monday-Friday 9am-5pm.

Pay:

Salary starting between $65,000.00-$85,000.00 based on experience, education, availability, and qualifications.

No Benefits (Health, Dental, 401K) available for this position other than PTO.

How to Apply:

In person at our main office located at 5800 NW 39th Ave STE 104, Gainesville, FL 32606

Via Phone: (352) 415-2511 ext-4

By applying to this position, you understand that we may contact you via SMS test message, in which data rates may apply. Should you want to apply, but are not willing to accept text messages, please call our office directly.

An Equal Opportunity and Affirmative Action employer, Hopewell considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any legally protected status. We will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• Paid time off

Work Location: In person

Salary : $65,000 - $85,000