Marketing Coordinator

The Marketing Coordinator supports the execution of marketing initiatives through project coordination, content publishing, event logistics, promotional item management, and creative production support. This role serves as a key operational resource for the marketing team, helping ensure campaigns, events, recruiting initiatives, and community outreach efforts are executed accurately, on time, and in alignment with Hopebridge's brand standards. 

The Marketing Coordinator works closely with internal stakeholders, vendors, and external partners to coordinate marketing activities, maintain organized workflows, support social media channels, and provide basic graphic design support using approved brand templates and design tools. ResponsibilitiesEssential Functions:
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Social Media Coordination & Publishing 

• Schedule and publish approved social media content across company platforms. 
• Coordinate social media calendars, posting schedules, approvals, and creative assets. 
• Monitor social media channels for comments, messages, reviews, and engagement opportunities, escalating as appropriate. 
• Support social media reporting and maintain organized content libraries. 
• Assist with collecting content, photos, videos, and success stories from centers and internal teams. 

Graphic Design & Content Support 

• Create and edit basic marketing materials using Canva and other approved design tools. 
• Adapt existing brand templates for social media graphics, flyers, event signage, presentations, recruiting materials, and community outreach initiatives. 
• Ensure all marketing materials align with established brand standards and messaging guidelines. 
• Assist with updates to presentations, sales materials, handouts, and promotional collateral. 
• Coordinate with internal and external creative resources on larger design projects as needed. 

Event & Community Outreach Coordination 

• Coordinate logistics for conferences, trade shows, community outreach events, recruiting events, and local marketing activations. 
• Manage event registrations, communications, timelines, and follow-up activities. 
• Coordinate booth materials, signage, giveaways, shipping, and event inventory. 
• Support event planning and execution to ensure a positive attendee experience. 
• Assist with onsite event support if needed. 

Promotional Items & Marketing Material Management 

• Manage ordering, inventory, and distribution of promotional items, branded merchandise, marketing collateral, and center materials. 
• Coordinate vendor communication, order placement, shipping, and delivery timelines. 
• Maintain inventory tracking and recommend replenishment as needed. 
• Ensure centers receive requested marketing materials accurately and on schedule. 
• Support fulfillment requests for recruiting events, community outreach efforts, and internal initiatives. 

Project Coordination & Calendar Management 

• Maintain marketing calendars, project timelines, and production schedules. 
• Track campaign deliverables, approvals, deadlines, and status updates. 
• Coordinate communication between stakeholders to ensure projects remain on schedule. 
• Assist with organizing marketing requests and prioritizing workflow needs. 
• Maintain documentation and project records to support team efficiency. 

Vendor & Administrative Support 

• Coordinate with printers, promotional vendors and event partners. 
• Track vendor timelines and deliverables to ensure projects stay on schedule. 
• Assist with invoice processing, budget tracking, and vendor documentation. 
• Maintain organized records of marketing assets, contracts, and materials. 
• Perform quality checks on marketing materials before distribution or deployment. 

Website Content & Digital Asset Management 

• Maintain and update website content across designated pages to ensure information remains accurate, current, and aligned with marketing priorities. 
• Publish and format blog posts, news articles, employer brand content, events, and other website updates within the content management system (CMS). 
• Update event pages, resource libraries, provider directories, location pages, and promotional content as directed. 

Required SkillsRequired Competencies, Education, and Experience  

• Minimum of 1-3 years of marketing, communications, event coordination, or related experience.  
• Strong organizational and project coordination skills.  
• Experience managing multiple priorities and deadlines simultaneously.  
• Excellent written and verbal communication skills.  
• Basic graphic design experience using Canva or similar design platforms.  
• Experience coordinating or publishing social media content.  
• Strong attention to detail and commitment to quality.  
• Ability to work independently and collaboratively in a fast-paced environment.  
• Proficiency with Microsoft Office applications. 

Preferred Competencies, Education, and Experience  

• Bachelor's degree in Marketing, Communications, Business, or related field.  
• Experience supporting community outreach, recruiting initiatives, or event marketing.  
• Experience working with social media management platforms.  
• Experience managing promotional merchandise and print production projects.  
• Healthcare, multi-location, franchise, or service-based marketing experience preferred.  
• Familiarity with HubSpot, Canva, Adobe Creative Suite, or similar marketing tools.

Position Type/Expected Hours of Work  

• This is a full-time position, Monday through Friday. Occasional evening and weekend work may be required as job duties demand.

Travel

• Minimal travel may be required for this position.   

Work Environment

• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.  

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.