What are the responsibilities and job description for the Marketing Manager position at Hope & Help Center of Central Florida?
Job Summary
Position is responsible for developing, implementing and managing organizational marketing and branding strategies and campaigns that promote the organization, its services and successes with the goal of increasing brand awareness, generating leads, and driving growth. Role supports all aspects of the marketing and branding function for the organization, including budget management, market analysis, marketing campaign execution and internal and external communications.
Job Purpose
Position drives organizational growth and visibility through planning, developing, and executing marketing strategies and campaigns that increase brand awareness, generate leads, and support organizational objectives. Role ensures all marketing and branding activities align with organizational goals and effectively communicate the value proposition to the target audience.
Essential Functions
Essential functions are the primary duties/main job responsibilities that an incumbent must be able to perform, with or without accommodation. Key accountabilities include stakeholder collaboration and communication, project execution and performance evaluation, brand management and market research, and budget and resource management.
Job Factors
Minimum Education Level Required: Bachelor’s degree in marketing, business administration, communications or a related field.
Minimum Experience Level Required: Minimum five years of progressive professional experience in marketing, advertising, or related field. Experience in a non-profit, healthcare or public administration setting preferred.
Knowledge, Skills and Abilities
Physical Demands
The physical demands described represent those that an employee must meet in order to perform the essential functions of the job. Reasonable accommodation may be made in compliance with the Americans with Disabilities Act of 1990.
Indoors in an environmentally controlled space with exposure to environmental hazards (contaminants, hazardous equipment, and infectious disease.) Occasional work outdoors exposed to elements.
Frequent performance of position duties while standing and walking and otherwise in motion.
Frequent computer use at a workstation up to two hours or more at a time.
Frequently fast-paced work with unscheduled interruptions.
Work may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet patient care demands.
Some public contact requiring business-appropriate apparel and/or occasional use of personal protective equipment.
Disclaimer
This job description is intended to describe the general functions and context of the work to be performed by position incumbents. It is not intended to be a complete representation of all duties, responsibilities, and skills required for this job classification and is subject to change at any time, with or without notice.
Position incumbents must meet occupational demands and fitness-for-duty requirements. Submissions that do not include a cover letter will automatically be disqualified.
Position is responsible for developing, implementing and managing organizational marketing and branding strategies and campaigns that promote the organization, its services and successes with the goal of increasing brand awareness, generating leads, and driving growth. Role supports all aspects of the marketing and branding function for the organization, including budget management, market analysis, marketing campaign execution and internal and external communications.
Job Purpose
Position drives organizational growth and visibility through planning, developing, and executing marketing strategies and campaigns that increase brand awareness, generate leads, and support organizational objectives. Role ensures all marketing and branding activities align with organizational goals and effectively communicate the value proposition to the target audience.
Essential Functions
Essential functions are the primary duties/main job responsibilities that an incumbent must be able to perform, with or without accommodation. Key accountabilities include stakeholder collaboration and communication, project execution and performance evaluation, brand management and market research, and budget and resource management.
Job Factors
Minimum Education Level Required: Bachelor’s degree in marketing, business administration, communications or a related field.
Minimum Experience Level Required: Minimum five years of progressive professional experience in marketing, advertising, or related field. Experience in a non-profit, healthcare or public administration setting preferred.
Knowledge, Skills and Abilities
- Demonstrated proficiency in marketing theory and practices as well as digital marketing channels.
- Strong strategic thinking, business acumen and analytical skills.
- Understanding of healthcare terminology, compliance standards and regulations preferred.
- Exceptional written and verbal communication skills with the ability to communicate effectively with all levels of the organization and adapt messaging for the appropriate audience.
- Demonstrated competence using marketing tools including CRM software, analytics platforms, and email campaign management.
- Demonstrated data analysis and interpretation experience.
- Ability to function in a complex team environment, collaborating effectively with multidisciplinary teams to meet needs.
- Awareness of current healthcare delivery trends, patient engagement strategies and public health issues highly preferred.
- Selfdirected and selfmotivated, demonstrated ability to meet deadlines and manage competing demands efficiently and simultaneously.
- Strong interpersonal relationship skills, professionalism and high emotional intelligence.
- Ability to navigate regulatory requirements, ensure compliance and protect patient privacy in all marketing initiatives.
- Strong organizational, time management, and project management skills for managing campaigns and projects.
- Capacity for critical thinking and adaptability in a fastchanging, highly regulated environment.
- Ability to work independently with minimal supervision, meeting hard deadlines.
Physical Demands
The physical demands described represent those that an employee must meet in order to perform the essential functions of the job. Reasonable accommodation may be made in compliance with the Americans with Disabilities Act of 1990.
- High mobility, prolonged standing and walking, sometimes for extended periods without breaks.
- High manual dexterity and repetitive movements using hands and fingers.
- Motor vehicle and other transportation operations between campus locations and to offcampus locations and events (Travel 15%)
- Lifting items up to 30 pounds and physical exertion.
- Frequent bending, stretching, twisting and reaching.
- Access information using a computer
Indoors in an environmentally controlled space with exposure to environmental hazards (contaminants, hazardous equipment, and infectious disease.) Occasional work outdoors exposed to elements.
Frequent performance of position duties while standing and walking and otherwise in motion.
Frequent computer use at a workstation up to two hours or more at a time.
Frequently fast-paced work with unscheduled interruptions.
Work may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet patient care demands.
Some public contact requiring business-appropriate apparel and/or occasional use of personal protective equipment.
Disclaimer
This job description is intended to describe the general functions and context of the work to be performed by position incumbents. It is not intended to be a complete representation of all duties, responsibilities, and skills required for this job classification and is subject to change at any time, with or without notice.
Position incumbents must meet occupational demands and fitness-for-duty requirements. Submissions that do not include a cover letter will automatically be disqualified.