What are the responsibilities and job description for the Marketing Manager position at Hopdoddy Burger Bar?
Manage Menu & Promotion Rollouts
- Analyzes guest feedback, competitive and market trends to ideate new menu items or promotional specials.
- Partners cross-functionally with Ops, Culinary, Training & IT to ensure flawless execution of menu launches and promotions.
- Oversees campaign creative production workstreams, ensuring a timely launch across all marketing channels.
- Actively manages ops communications supporting rollouts.
- Monitor campaign performance and guest insights to optimize live initiatives and inform future planning.
- Publishes monthly promotional & menu launch recaps, including key sales metrics with guest and operations feedback summaries.
NRO Marketing Campaign Management
- Leads the strategy, planning, and execution of all new restaurant opening marketing campaigns to drive pre-opening awareness and exceed average weekly sales targets.
- Ensure all marketing elements—creative assets, signage, digital listings, paid media, and local outreach—are delivered accurately and on time.
- Attends openings to support grand opening promotions and media/influencer visits
- Monitors post-opening sales results and traffic performance, adjusting campaign levers to drive strong early momentum with sustained sales through the initial 6 months.
- Publishes consistent NRO sales scorecards to report on opening performance versus forecast.
Administer Hopdoddy Website & Digital Merchandising Screens
- Owns website content deployments to support promotions & new menu items ensuring content is accurate and timely to launch schedules.
- Collaborates with IT and web agency for technical & performance updates.
- Executes SEO strategy, including keyword optimization, metadata updates, page structure, and content enhancements to improve organic visibility.
- Monitors website analytics and proposes enhancements to improve conversion rates and organic search traffic.
- Owns digital menu content & CMS programing for digital menu boards and restaurant ad screens, leveraging content to drive sales & PPA.
- Accountable for publishing website & SEO scorecards
Collaborates with the full Marketing Team & agency partners to execute other PR campaigns, national activations and events.
Updates professional knowledge by participating in educational opportunities, executing competitive research & reading trade publications.