Director, Marketing Operations Business Partner

The Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives. Reporting to the VP, this role translates business objectives into operational capabilities and business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively. This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth.

Based out of Canada or the United States (In Provinces & States we can hire legally), this role will report into the Vice President, Revenue Strategy & Operations.

What You’ll Do

Strategy & Operating Model

• Design and oversee the implementation of the marketing operations strategy aligned to revenue and demand priorities
• Establish campaign governance, planning cadence, and execution standards
• Design scalable lifecycle processes across demand, field, and customer marketing
• Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization
  
  

Technology & Data Partnership

• Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap
• Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact.
• Influence architecture, integrations, and data design to enable lifecycle execution and measurement
• Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact
• Establish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attribution
• Translate strategic initiatives into operational and platform requirements that support marketing transformation
  
  

Process, Measurement & Execution

• Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI
• Establish attribution approach and performance frameworks
• Deliver executive insights that informs investment decisions, planning and performance optimization
• Standardize campaign intake, build, QA, and launch processes
• Improve lead management, scoring, routing, and lifecycle governance
• Drive automation and operational efficiency
  
  

Leadership

• Lead, develop, and evolve the Marketing Operations and analytics team by setting clear expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals.
• Define priorities, operating rhythms, and ways of working for the function
• Partner cross functionally to align GTM planning and execution
• Act as strategic advisor to Marketing leadership
  
  

What You’ll Need

• 15 years in Marketing or Revenue Operations in SaaS environment
• Experience building and scaling marketing operating models in growth stage companies
• Proven experience influencing cross functional strategy and roadmaps
• Strong understanding of funnel management, lifecycle design, and attribution
• Experience supporting planning, forecasting, and pipeline strategy
• Expertise in lead scoring, ABM architecture, and performance measurement
• Experience leading teams and driving operational transformation
• Executive communication and stakeholder alignment skills
• Familiarity with Salesforce, marketing automation platforms, intent platforms (e.g., 6sense), conversation intelligence, and BI tools
• Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
• Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team
  
  

Who You Are

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
  
  

We’re looking for a Senior Account Executive to help us develop and close new business with small-large sized companies in a variety of exciting industries. You will work in a fast paced sales environment selling Hootsuite and our partner ecosystem solutions to prospective customers. You will leverage your sales skills and experience to inform our customers of the benefits and value of Hootsuite solutions and manage the end to end sales process. You will also manage the sales process, helping our customers choose Hootsuite as their Social Media Management partner. While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s Vancouver office, you will report to the Manager, Sales.

WHAT YOU’LL DO:&

• Successfully acquire new Hootsuite customers in order to achieve individual quota targets, both with leads that come in through the demand gen channel, and through outbound efforts into whitespace accounts to create new customer interest&
• Prepare, organize, structure your sales processes from value creation to negotiation and closing.&
• Consult with businesses to understand the product fit and recommend / sell Hootsuite solutions that align with their unique needs and overall goals on social
• & Lean on internal subject matter experts to provide customer value from the prospecting stage all the way to completion of sale.&
• Develop rapport with customers by proactively providing insightful market information and solutions to customers that showcase maximum benefits from Hootsuite products&
• Exhibit passion for customer success by understanding the product-market fit and applying this towards problem solving for your customers’ unique needs
• Proactively seek out market information in order to effectively develop rapport with customers.&
• Provide day to day support to team members on challenges or issues
• Perform other related duties as required.
  
  

WHAT YOU’LL NEED:&

• 3-5 years of B2B sales experience OR 3 years of lead generation/business development representative experience (experience in software considered an asset); proven ability to achieve or exceed assigned quotas.&
• Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling).&
• Experience crafting sales strategies for your vertical/territory and building/executing on your account plans/territory plans.&
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding&
• Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.&
• Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.&
• Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.&
• Perseverance: Pursues everything with energy, drive, and a need to finish—doesn’t give up.&
  
  

WHO YOU ARE:&

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.&
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.&
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
  
  

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In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best& work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

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Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

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In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Canada Pay Range For This Role
$140,700—$197,100 CAD
US Pay Range For This Role
$153,800—$215,400 USD

Use of AI in Hiring

Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.