Fayetteville Office Manager/Marketing Coordinator

HootOwl Legal is growing rapidly, and we're looking for a driven, organized, and people-oriented professional to join our Fayetteville team as an Office Manager / Marketing Coordinator!

This dual-purpose role is central to how our office runs and how our brand grows in the community. You'll oversee the day-to-day operations of our Fayetteville office, including coordination and confirmation of all client appointments, while also leading grassroots marketing efforts and expanding our presence across marketing channels. If you thrive on variety, love connecting with people, and want to grow alongside a fast-moving firm, this is for you.

Office Management & Client Communication

• Coordinate and confirm all client appointments, consultations, meetings, and signings in the Fayetteville office
• Manage day-to-day office operations and maintain an organized, welcoming environment
• Serve as a primary point of contact for clients and team members (answer phones, respond to emails, and greet clients upon arrival)
• Prepare meeting materials and ensure clients know what to bring and expect before their appointments
• Call clients to remind them of upcoming meetings and follow-up appointments

Administrative & Team Support

• Support attorneys and staff with administrative tasks, document organization, and deadline tracking
• Draft basic correspondence and keep files and workflows organized
• Scan, copy, file, and maintain documents in the firm's electronic systems
• Assemble estate plan binders and other client deliverables

Marketing & Brand Growth

• Increase HootOwl's presence across marketing channels including social media, email campaigns, and community outreach
• Lead grassroots marketing efforts to build brand awareness in the Fayetteville area and surrounding communities
• Coordinate content creation, newsletters, and promotional communications
• Run Meta ads for workshops and general lead generation
• Strengthen the firm's Google presence with accurate office listings and a refined digital marketing approach
• Assist with keeping the firm's messaging, materials, and brand consistent and current

Workshops & Community Engagement

• Coordinate and attend educational workshops, including logistics, promotion, and on-site support
• Be available approximately once per week for after-hours community workshops or educational events
• Be open to occasional monthly travel to surrounding metro areas for workshops, events, or firm-related marketing efforts
• Track inquiries, marketing activity, and follow-up tasks related to events

Ongoing Client Care

• Send gifts, flowers, and other touches on specific client dates or occasions
• Maintain accurate, up-to-date client notes so anyone on the team can step in if needed
• Collect feedback and online reviews to measure satisfaction and identify areas for improvement
• Identify ways to improve office systems, client experience, and marketing execution

Who You Are

• Client-Centered: You enjoy helping people and making complex processes feel simple
• Detail-Oriented: You can manage multiple clients and tasks without dropping the ball
• Proactive: You anticipate needs before anyone has to ask
• Dependable: You follow through on commitments and meet deadlines
• Growth-Minded: You're excited to grow with a fast-paced, expanding firm

Daily Tech Stack: Outlook, Lawmatics (CRM), Decision Vault, WealthCounsel, Microsoft Word & OneDrive, Meta Ads Manager