Sales Representative Idaho/Washington

The Sales Representative is responsible for executing Hood River Distillers’ sales, programming, and distributor collaboration strategy across Northern Idaho, Eastern Washington, and Central Washington. Based out of Coeur d’Alene, ID or Spokane, WA, this role combines account level sales coverage with execution responsibilities to close distribution gaps, accelerate brand programming, and drive measurable volume growth.

Home base must be Coeur d’Alene, ID or Spokane, WA area.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales Expectations

· Execute established KPI programs involving, but not limited to; volume, distribution, displays, shelf management, merchandising and features that align with company sales targets.

· Present the entire portfolio and current programs to generate maximum dollar and case sales.

· Utilize in depth knowledge of the features and benefits of HRD products and programs, making comparisons to competition and the market environment to enhance sales.

· Obtain appropriate distribution and share of business within all off and on premise accounts.

Territory Planning

· Plan, organize, and control the execution of HRD sales to on and off premise customers.

· Manage coverage across Northern Idaho, Eastern Washington, and Central Washington.

o 80% Northern Idaho & Eastern Washington (daily travel)

o 20% Central Washington and overnight travel in Eastern Washington

o Territory allocation may shift as market dynamics evolve, which could include adjustments to time spent in each sub region or expansion into nearby areas (e.g., Western Montana) based on business needs.

· Develop efficient routing to maximize account calls, frequency, and programming execution.

· Identify opportunity accounts and conduct sales presentations to create incremental sales.

· Work within an assigned budget.

Selling

· Know the features and benefits of supplier products and programs compared to competition.

· Execute sales efforts to gain new distribution, displays, features, and on premise promotions.

· Develop positive customer relationships in both on and off premise sectors.

· Prepare professional sales presentations tailored to customer needs.

· Present the complete portfolio and current programs to generate maximum sales volume.

· Adhere to all federal, state, and local laws and regulations governing the sale of alcoholic beverages.

Distributor Collaboration

· Act as a strategic partner to key distributor roles in Eastern and Central Washington: General Sales Managers, Area Managers, and Sales Representatives.

· Develop relationships with distributor representatives across Eastern and Central Washington to build long term brand advocacy and execution consistency.

· Reinforce program clarity and brand priorities through work withs and team meetings.

Merchandising

· Gain and build displays and other promotional support in accounts.

· Achieve effective presentation of HRD brands to the consumer in accounts.

· Utilize and maintain clean, current point of sale material in high visibility locations.

· Educate consumers on HRD history, quality products, and programs.

Servicing

· Make complete sales calls to every on and off premise account.

· Follow up on prior commitments for service and support.

· Facilitate the customer’s efforts to effectively buy HRD products.

· Ensure portfolio pricing accuracy.

· Call on accounts with a frequency appropriate to their HRD volume and sales opportunity.

Communication

· Serve as an information resource for HRD and a conduit between the field and management.

· Communicate information and recommendations to sales manager.

· Provide management with specific, current information on market, opportunities, and results.

· Submit required reports promptly and accurately.

· Maintain well-organized inventories of sales tools and merchandising materials.

· Follow HRD policies and procedures.

Marketing Events and Promotions

· Function as the liaison between the marketing team and the field.

· Assist in the communication process to ensure promotion success and targeted results.

· Assist the marketing team at sponsored events in your territory by samplings/selling bottles at HRD designated booths or tents.

COMPANY RESPONSIBILITIES

• Support HRD’s mission, vision, and core values
• Contribute to and support the strategic plan, annual priorities, and HRD initiatives
• Contribute to a positive HRD culture based on mutual respect, cooperation, support, and openness to many perspectives

· Maintain confidentiality

• Adhere to Hood River Distillers Employee handbook policies, company standards and procedures

QUALIFICATIONS

· Four-year college degree preferred or equivalent outside sales/restaurant management experience.

· Strong computer skills, familiarity with Windows and Microsoft Office. VIP knowledge and/or CRM experience is a plus.

· Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, budgets, and government regulations.

· Ability to write routine reports and correspondence, and to speak effectively before groups of customers or employees.

· Ability to calculate figures and amounts such as discounts, proportions, and percentages, and to apply concepts to practical applications.

· Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form, to deal with problems involving a few concrete variables in standardized situations.

· A vehicle is required to perform job functions and personal liability insurance must be maintained.

LICENSING

· This position requires a valid driver’s license to be maintained. Review and monitoring of violations will be conducted to ensure safety and job effectiveness.

· Must possess or have the ability to obtain an Alcohol Seller-Server permit from your state.

TRAVEL

• Day and overnight travel required. Expected 2–4 overnights/month for Central Washington and extended Eastern Washington coverage, supported by T&E budget. The route and time spent in each area is subject to change as the market evolves.

SUPERVISORY RESPONSIBILITIES

• This position has no direct supervisory responsibilities.

PHYSICAL DEMANDS

· Regularly required to talk or hear.

· Frequently required to stand, walk, use hands, and reach with arms.

· Occasionally required to sit, climb, balance, stoop, kneel, crouch, crawl, and taste or smell.

· Must regularly lift/move up to 25 pounds.

· Specific vision abilities include close, distance, color, peripheral vision, depth perception, and focus adjustment.

WORK ENVIRONMENT

· Work environment will vary and can include but is not limited to offices, liquor stores, restaurants, bars, warehouses, indoor and outdoor events, varying weather conditions, crowds, and non-public venues.

· Sales Representatives will likely be exposed to cigarette smoke, loud music, boisterous crowds, and people who have consumed varying amounts of alcohol.

· The typical noise level is average but can be loud.

POSITION TYPE/EXPECTED HOURS OF WORK

· This is a full-time, salaried position with the expectation of working a minimum of forty (40) hours per week. Workdays will often include evenings and weekends and will be irregular. Standard company workdays and hours are M-F 8am-5pm, but often run later for any sales position.

LOCATION

· Home base must be Coeur d’Alene, ID or Spokane, WA area.

Job Type: Full-time

Pay: $65,000.00 - $79,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Remote

Salary : $65,000 - $79,000