What are the responsibilities and job description for the Marketing Coordinator position at Honsador Lumber?
Open Position: Marketing Coordinator
Location: Kapolei, Hawaii
Type: Hybrid (office and field events)
Department: Marketing
Employment Type: Full-Time Salary & Benefits
ABOUT US
Founded in 1935, Honsador Lumber is Hawaii’s leading supplier of building materials, serving contractors, owner-builders, and developers across the islands. With a proud history rooted in local values and a commitment to innovation, we continue to help build Hawaii’s homes, communities, and future.
We’re seeking a professional who thrives in a creative, fast-paced environment and is passionate about community, storytelling, and executing campaigns that build brand visibility and customer loyalty across Hawaii.
POSITION OVERVIEW
The Marketing Coordinator will play a key role in supporting the execution of Honsador Lumber’s marketing, public relations, and digital engagement initiatives across the state of Hawaii. This position will collaborate closely with internal teams and external agency partners to plan and manage events, execute marketing campaigns, optimize online presence, and ensure brand consistency across all platforms.
This role bridges creativity, organization, and execution and is ideally suited for a professional who enjoys both field engagement and digital marketing execution.
KEY AREAS OF RESPONSIBILITY which include but are not limited to the following:
Event Planning & Community Engagement
- Plan, coordinate, and execute company events, trade shows, customer appreciation days, sponsorships, and community outreach initiatives.
- Manage event logistics, including vendor coordination, budget tracking, venue setup, materials preparation, and post-event reporting.
- Capture and organize event photography and video for post-event marketing content.
- Represent Honsador Lumber at select community and industry events as a brand ambassador.
Public Relations & Communications
- Draft and distribute press releases, newsletters, and community announcements.
- Support public relations outreach to local media outlets and industry partners.
- Assist in developing internal communications and employee engagement materials.
- Promote Honsador Lumber’s reputation through community involvement and sponsorship programs.
Digital Marketing & Social Media
- Coordinate with third-party marketing agency on execution initiatives, creative content, and scheduling.
- Manage and update social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.), ensuring brand voice and consistent posting cadence.
- Track performance metrics, generate engagement reports, and identify improvement opportunities.
- Assist in managing paid media, remarketing, and boosted social campaigns.
Website Management & Optimization
- Partner with third-party agency to ensure company website is consistently updated with fresh and relevant content and information.
- Ensure product data, promotions, and imagery are current and accurate.
- Support SEO, keyword optimization, and content enhancements to improve search visibility and user experience.
- Implement website analytics and performance tracking reports.
Brand & Creative Support
- Manage the production of marketing materials, flyers, signage, banners, and promotional merchandise.
- Ensure adherence to brand standards across all digital and print assets.
- Collaborate with vendors for printing, apparel, promotional products, and giveaways.
- Maintain and organize a centralized library of marketing assets and photography.
Sales Enablement & Field Marketing
- Partner with sales teams to develop branch-level marketing initiatives that support customer acquisition and retention.
- Coordinate promotional campaigns and product spotlights that align with local sales goals.
- Provide marketing tools, sales collateral, and promotional support to regional branches.
- Track campaign effectiveness and ROI at the branch level.
Content Creation & Coordination
- Draft copy for social media posts, blog articles, internal updates, and marketing campaigns.
- Coordinate with photographers, videographers, and design partners to develop compelling multimedia content.
- Support storytelling efforts highlighting local projects, customer success stories, and brand partnerships.
QUALIFICATIONS:
Required:
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- 2–4 years of experience in marketing coordination, public relations, or event management.
- Strong organizational and project management skills with attention to detail and deadlines.
- Excellent communication, writing, and interpersonal skills.
- Proficiency with Microsoft Office Applications.
- Experience managing social media platforms and coordinating with creative vendors or agencies.
Preferred:
- Experience within the building materials, construction, or manufacturing industries.
- Basic knowledge of Google Analytics, SEO, and digital marketing best practices.
- Understanding of Hawaiʻi’s local business culture, community engagement, and regional markets.
What We Offer
- Competitive salary based on experience
- Comprehensive medical, dental, and vision coverage
- 401(k)
- Paid time off and holidays
- Opportunities for professional growth within a respected local company
- A collaborative, ohana-style work environment that values creativity, initiative, and integrity
Salary : $55,000 - $60,000