What are the responsibilities and job description for the Senior Content Marketing Specialist position at honeywell2-pilot?
The future is what you make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who
make the things that make the future.
That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even
making it possible to breathe on Mars.
Working at Honeywell isn’t just about developing cool things. That’s why all of our employees enjoy access to dynamic
career opportunities across different fields and industries.
Are you ready to help us make the future?
We are looking for a Content Marketing Specialist who will develop content marketing strategies, messaging and assets in a way that positions Honeywell Safety and Productivity Solutions (SPS) as a thought leader and solution provider in key vertical market segments (transportation and logistics, healthcare, sustainability, etc.).
The Content Marketing Specialist will write and/or direct the creation of executive presentations, blogs, web content and digital assets, infographics, white papers, case studies, and videos in partnership with agencies or local teams. The Content Marketing Specialist will be responsible for differentiating the Honeywell SPS brand story, helping generate leads via gated content, and driving increased awareness, engagement, and strong positioning in the market. Content marketing efforts will target end users, partners, investors, influencers, analysts, and the media.
KEY RESPONSIBILITIES
- Develop and maintain messaging frameworks that differentiate Honeywell SPS software-industrial leadership and connected messaging in the market.
- Produce impactful content and assets that align industry trends with Honeywell SPS capabilities, position it as a thought leader, and drive digital engagement and inbound gated content marketing leads.
- Research, write, edit, and publish content across digital channels including blogs, website, social media, YouTube, LinkedIn, etc.
- Research industry trends in key industry verticals.
- Develop a content marketing strategy, messaging framework, and plan for content development and distribution.
- Support product marketing and integrated marketing teams in the creation of digital content and marketing assets.