What are the responsibilities and job description for the Marketing Automation Specialist position at honeywell2-pilot?
Honeywell is charging into the Industrial IoT revolution with the establishment of Honeywell Connected Enterprise (HCE), building on our heritage of invention and deep, on-the-ground industry expertise. HCE is the leading industrial disruptor, building and connecting software solutions to streamline and centralize the assets, people and processes that help our customers make smarter, more accurate business decisions. Moving at the speed of software, we are creating, innovating, and delivering solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell. Honeywell Connected Enterprise is looking for a Marketing Automation Specialist with experience using Marketing Automation tools such as Marketo, Pardot, Eloqua, etc.. This is an exciting opportunity to join a rapidly growing software business as it scales. As a Marketing Automation Specialist, you will work toward managing end-to-end automation in our tool of choice, Marketo, to support the business. You will help run programs that contribute to goals for new business sales and current customers. The ideal candidate is goal-oriented, ambitious, and not afraid to recommend new ways of enhancing business processes.
KEY RESPONSIBILITIES
- Develop end-to-end marketing automation programs in Marketo including emails, nurture campaigns, landing pages, tracking, forms, templates, lists, virtual events/webinars, lead scoring, demand waterfall workflows, etc.
- Query data from multiple sources including SalesForce.com and Marketo
- Ensure timely delivery of assets and campaigns while ensuring best in class quality and accuracy.
- Collaborate with multiple teams and stakeholders across the business, spanning multiple regions and languages.
- Leverage knowledge of best practices to improve campaigns and take them to the next level.
- Provide regular reporting analysis along with recommendations for areas of improvement.
- Utilize issue-tracking system to record, prioritize, communicate, and track relevant requests