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Community Liaison and Business Development for Senior Care Business

Homewatch CareGivers
Homewatch CareGivers Salary
Yorba Linda, CA Full Time
POSTED ON 5/24/2026
AVAILABLE BEFORE 6/22/2026
Benefits:

  • 401(k)
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources


Homewatch CareGivers of Yorba Linda is looking to hire an experienced Community Liaison to support our territories throughout Orange County/Inland Empire. Experience selling/marketing in the home care/home health/hospice environment within an established network is a must. Total compensation estimated to be $70,000-$95,000 in first year earnings including commission and bonus, although commission/bonus is uncapped. The position will be based out of our Yorba Linda although the candidate will spend a lot of time in the field developing relationships with potential contacts and referral sources, attending marketing events, and visiting with referral sources throughout Orange County and surrounding areas. The compensation plan will include an incentive plan.

Role:

The Community Liaison is responsible for generating revenue through field sales and marketing efforts. In order to meet these objectives, the Community Liaison will identify and prioritize accounts and develop/foster productive relationships with industry referral sources and other care providers.

Knowledge, Skills, and Abilities Required:

  • Associate or Bachelor’s degree. Equivalent experience may be considered.
  • At least two (2) years of sales experience within the home care, home health, or hospice industry.
  • Knowledge of the healthcare industry and the home care market is preferred.
  • Ability to develop and maintain key relationships with doctors, facility managers, and other referral sources and partners.
  • Ability to work independently and be accountable for results.
  • Demonstrated ability to communicate effectively both verbally and in writing.
  • Excellent public speaking and presentation skills.
  • Clean, professional image, behavior, and demeanor are expected at all times.
  • Strong organizational skills.
  • Experience with Word, Excel, Outlook, PowerPoint, and other applications.
  • Good driving record and reliable transportation for use on the job.


Major Responsibilities:

The Community Liaison manages the day-to-day sales efforts of our business and is responsible for:

  • Developing and executing a field sales plan to meet or exceed monthly, quarterly, and annual growth targets
  • Demonstrating a thorough and complete knowledge of our company including:
  • our vision, mission, and values;
  • the services we provide; and
  • how we differentiate ourselves from other home care agencies
  • Identifying, evaluating, and prioritizing potential referral sources within our company's territory and surrounding area (Orange County and surrounding areas)
  • Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: hospitals, independent living facilities, assisted living facilities, sub-acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners
  • Establishing and maintaining brand awareness through referral source contacts, trade shows, conferences, and community education efforts
  • Representing the agency and its services in a professional, competent, and responsive manner
  • Respond to leads acquired from SEO/SEM and A Place for Mom/Caring.com
  • Conduct a lunch and learn with potential clients and referral sources
  • Set up in-home consultations and visits with potential clients to explain services and sign agreements
  • Working effectively with our management team and staff
  • Maintaining standards of high-quality customer service
  • Preparing weekly reports of marketing/sales activity
  • Attending weekly growth meeting
  • Any other duties requested (client coordination, office admin, etc.) to maintain the operations of the business


Company Overview

In 1980, Homewatch CareGivers established its mission to preserve dignity, protect independence, and provide peace of mind to our clients and their loved ones by providing exceptional home care. By delivering high-quality caregiver services, Homewatch CareGivers helps improve the quality of life for those in our communities as well as provide meaningful employment opportunities. We offer employees a strong family-oriented culture and professional, accredited training that addresses relevant health and wellness issues. Homewatch CareGivers welcomes individuals into our family who are eager to continually learn in order to best serve customers’ evolving needs, and who demonstrate the passion for connecting people to the quality services they deserve.

This agency is independently owned and operated. Your application will go directly to the agency, and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location, and not to Home Care Evolution Corporate.

Salary : $70,000 - $95,000

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