What are the responsibilities and job description for the Marketer Hospital Liaison position at Homestead Rehab & Health Care Center?
Are you a passionate and creative marketer with a desire to make a positive impact on the lives of seniors? We are seeking a Nursing Home Marketer/ Hospital Liaison to join our dedicated team at The Homestead Rehabilitation and Health Care Center; a leading long-term care facility committed to providing exceptional care to our residents.
Qualifications:
Interested candidates will have 1 years’ experience in marketing within long-term care industry.
Excellent written and verbal communication skills
Experience in developing and executing successful marketing campaigns.
Must have connections within the Morris County area or be able to establish connections.
Demonstrated ability to understand and promote technical information.
Ability to work independently, managing multiple projects simultaneously.
Knowledge of nursing home admissions procedures, insurances and regulations
Job Duties:
Develop and implement short and long-term marketing plans that penetrate the targeted market and generate customer referrals.
Identify and propose internal/external ideas and initiatives to help promote general awareness of company brand.
Create compelling content for various marketing channels, including company websites, social media, email campaigns, brochures, and advertisements.
Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
Maintain brand consistency across all communication channels and collateral materials.
Coordinate and execute community outreach events, workshops, and presentations to establish partnerships and generate referral sources.
Meet with hospital case managers and discharge managers.
Attend health fairs and networking events after hours and on weekends as needed.
Establish and maintain relationships with hospitals to build referrals.
Stay up to date with industry trends and developments to identify new marketing opportunities.
Join our dynamic team and contribute to making a difference in the lives of our residents and their families. We offer a competitive salary, commensurate with experience, comprehensive benefits package, and a supportive work environment that encourages personal and professional growth.