What are the responsibilities and job description for the Leasing and Marketing Manager position at Homestead Companies?
We are hiring for a Leasing & Marketing Manager at our University Village location. As the Leasing & Marketing Manager (LMM), you will oversee and direct execution of all onsite sales, leasing, and marketing policies, processes, and workflows to ensure the Community meets the budgeted renewal and pre-leasing target goals in line with budgeted marketing parameters. Property manager experience is helpful due to the size of the property and scope of work.
Responsibilities:
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Manage all aspects of the leasing process, including conducting property tours, responding to leasing inquiries, and facilitating lease signings.
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Collaborate with the leasing team to meet occupancy goals and leasing targets for each property.
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Coordinate move-in and move-out procedures, conducting unit inspections and ensuring a smooth transition for residents.
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Develop and execute marketing plans tailored to the student housing market, utilizing both digital and traditional marketing channels.
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Create engaging content for social media platforms, email campaigns, and advertising materials to attract prospective residents.
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Identify opportunities for partnerships with local colleges and universities to increase brand visibility and student outreach.
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Serve as the primary point of contact for residents, addressing inquiries, concerns, and maintenance requests in a timely and professional manner.
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Organize resident events and community-building activities to foster a sense of belonging and promote a positive living experience.
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Ensure compliance with fair housing laws and regulations in all leasing and marketing activities.
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Prepare leasing reports and financial analyses to monitor leasing performance and identify opportunities.
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Work closely with property management, maintenance staff, and other team members to address resident needs and maintain property standards.
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Provide guidance and support to leasing agents and leasing assistants, fostering a collaborative and productive work environment.
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Lead regular team meetings and training sessions to stay informed about property updates and industry trends.
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Other tasks as directed and assigned.
Qualifications:
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Strong sales skillsets
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Strong leadership skills
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Excellent customer service skills and ability to connect with residents
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Social Media experience (targeted marketing and advertising)
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Experience in preparing monthly variance reporting
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Knowledge of billing procedures and collection techniques
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Ability to learn and adapt to changing technology, Working knowledge of MS Office and databases
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Patience and ability to manage stress
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Excellent communication skills (written and oral)
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Skilled in negotiation
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Problem-solving skills
Physical Requirements:
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Sitting, walking, standing in an office area for long periods of time
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Ability to verbally communicate
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Be able to lift to up to 15 pounds
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Ability to use hands and arms for writing, typing, lifting, holding, grabbing, and pulling.