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Social Enterprise and Retail Manager

Homeless Garden Project
Santa Cruz, CA Full Time
POSTED ON 5/8/2025
AVAILABLE BEFORE 6/5/2025

Homeless Garden Project

Social Enterprise and Retail Manager 

Job Announcement


Hours: 40 hours/week, occasional weekends, holidays and evenings

Salary: $26-27/hour, equivalent to $54,080-56,160 annually

Benefits: Health benefits, 401k plan, 16 days vacation, 6 days sick leave, 9 days paid holiday 

Reports to: Director of Operations


Applications: Email resume, cover letter and contact information for three references to Brian Sweeney, Director of Operations, brians@homelessgardenproject.org or mail to P.O. Box 617, Santa Cruz, CA 95061. Resumes will be accepted until the position is filled.



Value-added Social Enterprise 

The Value-added Enterprise employs and trains individuals experiencing homelessness in an enterprise that “adds value” to raw materials grown at our 3.5-acre organic farm.  Trainees learn organic farming techniques at the Homeless Garden Project Farm; and learn floral design, production, and retail sales skills at the value-added enterprise.  Trainees are encouraged through regular check-ins with staff to work towards personal goals that increase their long-term personal and economic stability and employability. Our products are sold through our year-round retail store, online and through wholesale accounts.


Position Description

Under the general supervision of the Director of Operations, the Value-added 

Enterprise Manager oversees all aspects of the enterprise and program, including 

production, business planning and development, marketing and job training.


Responsibilities:

Production

  • Oversee all aspects of production from setting production goals to delivery of quality products
  • Collaborate with and provide support and supervision for the Value Added Enterprise Associate staff
  • Maintain accounts, price products and track inventory


Marketing and Sales

  • Develop and implement marketing and promotional strategies 
  • Seek ways to expand the product line and enter new markets
  • Fill orders for products—internet, wholesale and retail
  • Manage retail operations including staffing 


Business Planning and Development

  • Oversee the  business planning and development of the Value-Added Enterprise to ensure financial sustainability while supporting the mission of the Homeless Garden Project to provide job training and transitional employment.
  • Analyze product mix to determine which products are most cost-effective and to plan for new products/product lines
  • Develop sales and marketing plans to meet sales goals for all channels
  • Determine which products are most effective to sell online


Job Training

  • Oversee training and production of value-added products
  • Work with other program staff to develop and implement  training lectures and hands-on training
  • Serve as a positive role model


Supervision

  • Supervise Retail Staff and Value Added Enterprise Associate, to include annual performance review and goals, weekly work assignments and regular check-ins.



Other duties as assigned; a more detailed job description will be provided to applicants who will be interviewed


Qualifications

Required:

  • An academic degree or equivalent life experience in one or more of the following areas: fine arts, horticulture or organic gardening; business management or entrepreneurship 
  • Ability to work successfully as part of a team
  • A proven leader who inspires others to do their best, meets deadlines, and manages complex responsibilities without losing her sense of humor
  • Demonstrated experience in effectively delegating work
  • Ability to work independently
  • Experience managing or helping manage a small business


Desired:

  • Experience supervising persons coping with difficult life issues and challenges
  • Ability to manage and juggle priorities of production, supervision and store operation 
  • Work with a wide variety of people: trainees, volunteers, customers, business owners, funders, advisors





Salary : $54,080 - $56,160

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