What are the responsibilities and job description for the Senior Product Manager-Sauna position at HoMedics?
Overview:
HoMedics is a privately-owned multinational company headquartered in Commerce Township, Michigan. Over the past 35 years, HoMedics has grown into a world leader in developing, marketing and distributing personal care, wellness and consumer electronics products. The Company?s products are sold under the HoMedics brand name, as well as other recognizable brands, including HMDX, Jam, Obusforme, Salter, Ellia, and House of Marley.
This success is attributable to innovation, speed to market, and depth/breadth of distribution. Growth has been both organic and through acquisitions. HoMedics extensive line of personal wellness products strives to promote overall well-being and create a healthy home environment that helps relax the body, renew the spirit, de-stress and simplify life. HoMedics has a full line of wellness products, including back, neck, foot and handheld massagers, sound spas, footbaths, essential oils and diffusers, humidifiers, air purifiers, blood pressure monitors, and more. The HoMedics brand is synonymous with innovation, especially in the massage category where the brand enjoys dominant market share.
HoMedics products are sold in more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, Europe, Middle East and Africa, with North America representing 65% of the Company?s revenues. Products are sold in brick and mortar and online retail across all channels of distribution including mass, specialty, department store, club and drug, as well as independent distributors. As a private, family-owned organization, culture is a very important part of the experience at HoMedics. The operating style is fast-paced, innovative, and commercially driven. Adequate structure, nimbleness, and speed to market are key attributes of the Company?s culture and critical reason behind continued successes.
Job Purpose:
The Senior Product Manager for Sauna & Emerging Opportunities will lead product strategy, development, and commercialization across the growing wellness and sauna category, expanding into new adjacent opportunities in personal wellness, recovery, and relaxation. This individual will combine creative problem-solving and business acumen to deliver differentiated, profitable products that align with Homedics? vision of promoting wellness through innovation. Connected product experience is preferred but not required; curiosity and the ability to integrate emerging technologies into consumer products is key.
Essential Functions and Key Responsibilities:
Product Strategy & Development
? Lead the product development process from concept through launch, partnering with industrial design, engineering, sourcing, and marketing.
? Develop product strategies and 3-year roadmaps for the portable sauna category and other emerging wellness opportunities (e.g., vibroacoustic, red-light, and recovery products).
? Identify consumer needs and emerging trends to shape new products that deliver a best-in-class wellness experience.
? Translate category insights into compelling feature sets, materials, and aesthetics that differentiate in market.
? Define pricing strategy, positioning, and competitive advantages.
Market & Business Analysis
? Conduct competitive research and pricing analysis to guide feature selection and margin management.
? Track product and category performance metrics, sales data, and consumer feedback to inform iterative improvements.
? Collaborate with Finance to manage product P&L, forecasting, and post-launch ROI evaluation.
Cross-Functional Leadership
? Collaborate daily with U.S. and Asia-based partners to drive NPD timelines, tooling approvals, testing, and production ramp-up.
? Align product development milestones with Sales, Supply Chain, Quality, Legal, and Marketing.
? Work with the PMO to ensure projects remain on time, on budget, and within scope.
Innovation & Emerging Technology Integration
? Monitor new technologies (infrared, red-light, vibration therapy, connectivity, content-driven wellness) and identify opportunities for integration into future products.
? Partner with internal and external engineering teams to assess feasibility and consumer value.
? For connected products, collaborate with app and content teams to define the user experience and lifecycle engagement.
Go-to-Market Readiness
? Support sales and marketing teams in product positioning, retail presentations, and trade show preparation.
? Serve as the product expert and storyteller, clearly communicating value propositions to internal and external partners.
? Manage key launch deliverables: packaging direction, instruction manuals, content, and imagery.
Salary : $100,000 - $150,000
