Product Manager - Home Environment

Description

HoMedics is a privately-owned multinational company headquartered in Commerce Township, Michigan. Over the past 35 years, HoMedics has grown into a world leader in developing, marketing and distributing personal care, wellness and consumer electronics products. The Company's products are sold under the HoMedics brand name, as well as other recognizable brands, including HMDX, Jam, Obusforme, Salter, Ellia, and House of Marley.

This success is attributable to innovation, speed to market, and depth/breadth of distribution. Growth has been both organic and through acquisitions. HoMedics extensive line of personal wellness products strives to promote overall well-being and create a healthy home environment that helps relax the body, renew the spirit, de-stress and simplify life. HoMedics has a full line of wellness products, including back, neck, foot and handheld massagers, sound spas, footbaths, essential oils and diffusers, humidifiers, air purifiers, blood pressure monitors, and more. The HoMedics brand is synonymous with innovation, especially in the massage category where the brand enjoys dominant market share.

HoMedics products are sold in more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, Europe, Middle East and Africa, with North America representing 65% of the Company's revenues. Products are sold in brick and mortar and online retail across all channels of distribution including mass, specialty, department store, club and drug, as well as independent distributors. As a private, family-owned organization, culture is a very important part of the experience at HoMedics. The operating style is fast-paced, innovative, and commercially driven. Adequate structure, nimbleness, and speed to market are key attributes of the Company's culture and critical reason behind continued successes.

The Product Manager for Home Environment combines the market research, consumer testing, innovative thinking, and analytics to develop and manage the next generation of best-selling consumer products.

Essential Functions And Other Duties

• Manage the market dynamics, consumer testing and product development process from ideation/concept through successful launch by working closely with industrial and graphic designers, engineering, sales, finance, operations, external manufacturing, and other product development team members
• Seek out and apply knowledge of new trends and innovation to identify not only new products but also opportunities within packaging, merchandising and other marketing communication vehicles
• Along with the Category Director, and Sr. PM will develop product strategies and roadmaps. Specifically, identify the function, feature set and desired look of a product with a focus on products that stand out in marketplace and resonate with the customer
• Identify and develop consumer & product messaging, consumer personas, market positioning, sales and consumer facing collateral in collaboration with Product & Marketing peers
• Channel management: Develop and manage products and programs across multiple trade channels
• Develop and maintain competitive studies of relevant products and categories, as well as analytical capabilities utilizing syndicated market performance data such as retail POS, NPD, Nielsen, etc.
• Monitor category performance to ensure sales volume and profit goals are met
• Work hand in hand with the sales organization to prepare and deliver presentations to key customers as the product matter expert
• Daily communication with internal China team and partner factories in Asia
• Prepare and participate with Product & PMO peers in the GTM strategy and execution for your product business cases, launch plans and execution.
  
  

Position Requirements

Knowledge/Skills/Abilities

• Adaptable and able to work under pressure – is flexible, maintains effectiveness by adjusting behavior, work routines, and habits to meet a goal and/or changing circumstances. Is seen as balanced despite the conflicting demands of the situation.
• Communication skills - shares and receives information using clear oral, written, and interpersonal communication skills. Actively listens, provides constructive feedback, and demonstrates respect for differing views. Shares information with others.
• Teamwork and collaboration - Collaborates with colleagues to achieve results in alignment with the operations and mission of the Company.
• Innovation and change management - natural tendency to be curious, positive, and creative, uses personal knowledge and professional experience to envision the future, anticipate change, capitalize on opportunities, and develop innovative options that further the strategic direction of the organization
• Job mastery and continuous learning - demonstrates responsibility for one’s own career path and continues learning by identifying and applying new skills as needed to perform successfully on the job.
• Leadership skills – the ability to influence, which maximizes the efforts of others, towards the achievement of a goal.
• Negotiation skills - applies effective questioning and listening techniques to determine other parties' positions. Presents own position so that it is clearly understood. Settles differences without damaging relationships; is both direct and forceful as well as diplomatic. Quickly gains trust of others; ensures that agreed-upon alternatives have the support of all parties involved.
• Analytical and problem-solving skills - works systematically and logically to resolve problems, identify causation, and anticipate unexpected results. Manages issues by drawing on own experience and knowledge and calls on other resources, as necessary.
• Results orientation and execution -demonstrates the ability to analyze situations or problems, make timely and sound decisions, construct plans and achieve optimal results.
  
  

Education And Experience

• Bachelor’s degree in marketing, business, or other relevant areas.
• Minimum 5 years of relevant product development /marketing experience.
• Superior project management and interpersonal skills
• Proven track record of developing cutting edge consumer products that have been successful in the retail marketplace.
• Eager storyteller who can articulate both verbally and in writing a compelling vision
• Strong product development background with demonstrated knowledge of product management throughout entire product life cycle.
• Experience in multiple retail channels including Mass, Specialty, Home Centers/Hardware, Club and Drug.
  
  

About the Organization Founded in 1987, FKA is a leader in consumer health, wellness, home environment, consumer electronics, and lifestyle products. Our family of brands includes HoMedics, the #1 brand in massage; and The House of Marley, a high-performance audio brand developed in partnership with the Bob Marley family. We distribute our products to more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, and Europe, Africa, and the Middle East.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.