What are the responsibilities and job description for the Marketing Manager, Growth & Lifecycle position at Homebound?
Homebound is on a mission to make it possible for anyone, anywhere, to build a home using technology. Created by an experienced team of construction, real estate, design, and technology experts, Homebound is transforming the residential construction industry by improving the costly and inefficient process of building a home.
We’ve created an entirely new way to build homes with technology powering every stage from start to finish to provide a seamless experience for our customers. Homeowners across the country can choose where they want to live, select a home plan that’s perfect for them, then personalize and buy it, all online. Homebound has raised $150M in capital from leading venture capitalists like Google, Khosla, Thrive Ventures, and we’re scaling quickly in places like Texas, Colorado and Florida. Come build your future with us.
Homebound is proud to be named one of Inc.’s Best Workplaces of 2023.
Role Overview
We’re looking for a Marketing Manager who thrives in both strategic thinking and hands-on execution. This is a high-impact, cross-functional role for someone excited to build marketing programs from the ground up—across paid media, lifecycle email, social media, and geo-specific campaigns.
You’ll work across the full funnel to drive qualified leads, educate long-consideration buyers, and support regional teams with tailored go-to-market strategies. This is a great opportunity for someone who’s unafraid to wear multiple hats and energized by a fast-paced, startup environment.
What You’ll Do
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. To apply, please submit an application with your resume on the Career’s page.
Our salary ranges are determined by role, level, and location. Please note that the salary range displayed on each job posting may vary by state. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter will share more about the specific salary range for your preferred location during the hiring process. Please note that each job posting includes a general description of any other compensation offered for the position in addition to the salary range displayed on the job posting. You can find information about our benefits here.
Homebound is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Homebound considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Compensation Range: $86K - $129.5K
We’ve created an entirely new way to build homes with technology powering every stage from start to finish to provide a seamless experience for our customers. Homeowners across the country can choose where they want to live, select a home plan that’s perfect for them, then personalize and buy it, all online. Homebound has raised $150M in capital from leading venture capitalists like Google, Khosla, Thrive Ventures, and we’re scaling quickly in places like Texas, Colorado and Florida. Come build your future with us.
Homebound is proud to be named one of Inc.’s Best Workplaces of 2023.
Role Overview
We’re looking for a Marketing Manager who thrives in both strategic thinking and hands-on execution. This is a high-impact, cross-functional role for someone excited to build marketing programs from the ground up—across paid media, lifecycle email, social media, and geo-specific campaigns.
You’ll work across the full funnel to drive qualified leads, educate long-consideration buyers, and support regional teams with tailored go-to-market strategies. This is a great opportunity for someone who’s unafraid to wear multiple hats and energized by a fast-paced, startup environment.
What You’ll Do
- Own and execute multi-channel marketing strategies across email, paid media, social, and market-specific campaigns
- Create and manage nurture tracks and newsletters to build trust with long-lead buyers over time
- Lead paid media campaigns across Google Ads, Meta, and Connected TV for real estate-specific lead generation
- Oversee social media strategy and content execution, driving engagement and brand awareness
- Develop custom campaign strategies for distinct regional markets (e.g., suburban lots in Texas, rebuild efforts in California)
- Use Google Analytics and Salesforce/Pardot to measure performance and optimize campaigns based on data
- Collaborate cross-functionally with Sales, Design, and Product Marketing to align on business goals
- May have direct reports in the future or serve as a mentor to more junior team members
- 4 years of experience in growth and lifecycle marketing, ideally with real estate, homebuilding, or other high-consideration products
- A strategic thinker with a builder’s mindset—able to go from zero to one, not just execute on existing playbooks
- Comfortable working across email, paid media, social, and analytics, switching between strategy and execution as needed
- Proficient in tools like Salesforce/Pardot, Google Ads, Meta Ads, and Google Analytics
- Strong communicator, project manager, and cross-functional collaborator
- Experience with direct mail or other offline channels is a plus
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. To apply, please submit an application with your resume on the Career’s page.
Our salary ranges are determined by role, level, and location. Please note that the salary range displayed on each job posting may vary by state. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter will share more about the specific salary range for your preferred location during the hiring process. Please note that each job posting includes a general description of any other compensation offered for the position in addition to the salary range displayed on the job posting. You can find information about our benefits here.
Homebound is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Homebound considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Compensation Range: $86K - $129.5K
Salary : $86,000 - $129,500
