Senior Sales Manager

About Generation Hospitality

As a recognized leader in the hospitality industry, Generation Hospitality Group brings unparalleled expertise in marketing, sales, operations and revenue management.

About the role

• The Hotel Sr. Sales Manager is responsible for achieving revenue targets, assisting in developing strategic sales plans, and fostering strong relationships with clients. This role requires a dynamic and results-driven individual with a deep understanding of the hospitality industry and exceptional leadership skills.

What you'll do

• Proactive Sales Leadership: Drive outbound sales efforts through targeted prospecting, client visits, and strategic account penetration to increase share of wallet and market capture.
• Account Portfolio Management: Own and manage a defined portfolio of top-producing and high-potential accounts, ensuring consistent production growth year over year.
• Pipeline & CRM Accountability: Maintain accurate forecasting and activity tracking in CRM systems; enforce “if it’s not in the CRM, it didn’t happen” standards across assigned responsibilities.
• Group Business Development: Actively solicit, negotiate, and close group business aligned with need periods and revenue strategies, including RFP responses and contract execution.
• Negotiation & Contract Management: Lead contract negotiations ensuring favorable terms, proper attrition protections, and alignment with hotel profitability goals.
• Cross-Functional Collaboration: Partner with Operations, Revenue Management, and Marketing to ensure seamless execution of sold business and alignment on pricing, promotions, and guest experience.
• Market Segment Expertise: Develop deep expertise in key segments (corporate, SMERF, tour & travel, sports, government, etc.) and adjust strategies based on performance trends.
• On-Property Revenue Optimization: Identify opportunities within existing business (upselling, extended stays, ancillary spend) to maximize total revenue per account.
• Sales Activity Management: Execute a disciplined weekly activity plan including prospecting calls, site tours, client meetings, and networking events to sustain pipeline health.
• Competitive Intelligence: Monitor competitor strategies, pricing, and positioning; provide actionable insights and recommendations to maintain market advantage.
• Mentorship & Team Support: Provide guidance and informal leadership to junior sales team members, coordinators, or other on-property sales staff.
• Budget Support: Assist Director of Sales / VP with annual budgeting, segment forecasts, and pace analysis to ensure revenue targets are achieved.
• Community & Industry Engagement: Represent the hotel in local organizations, CVBs, chambers, and industry events to build brand visibility and generate leads.
• Performance Accountability: Own individual production goals, activity metrics, and conversion ratios, with a focus on delivering measurable ROI on sales efforts.
• Sales Process Compliance: Follow all brand and company sales SOPs, including response time standards, lead handling procedures, and reporting expectations.

Qualifications

• Education: Hospitality specific training in Sales, Marketing, Revenue Management or related field.
• Experience: Minimum of 3 years of sales experience in the hospitality industry, with at least 1 years in a Hotel sales role.
• Skills:
• Excellent communication and interpersonal abilities.
• Proven track record of achieving sales targets and driving revenue growth.
• Ability to analyze market trends and develop effective sales strategies.
• Proficiency in sales and CRM software.

Personal Attributes

• Results-oriented with a proactive approach to problem-solving.
• Strong organizational and time management skills.
• Ability to work under pressure and meet deadlines.
• High level of professionalism and integrity.

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• Retirement plan with company match.
• Opportunities for professional development and career advancement.