What are the responsibilities and job description for the Director of Brand Marketing position at Home Mortgage Alliance Corporation (HMAC)?
Job Summary
We are seeking a hands on Brand Marketing Director to create and lead our brand’s growth and market presence. In this role, you will craft innovative marketing strategies, oversee multichannel campaigns, and drive brand development. This is an exciting opportunity to shape the future of our brand through strategic planning, data-driven analysis, and creative excellence.
Duties
- Develop and implement comprehensive marketing plans aligned with business objectives with quarterly milestones.
- Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels.
- Create sales and marketing collateral to support wholesale, and retail channels.
- Collaborate with leadership and sales teams to design campaigns that generate qualified leads.
- Monitor and analyze campaign performance, reporting ROI and actionable insights.
- Manage marketing related vendor relationships.
- Work with compliance to deliver materials in accordance with mortgage industry regulations and marketing guidelines.
- Lead and mentor a small marketing team while remaining hands-on in execution.
- Oversee branding efforts to ensure consistency in messaging, visual identity, and brand positioning across all touchpoints.
- Utilize analysis skills to monitor campaign performance metrics, interpret data insights, and adjust strategies for optimal results.
- Oversee budgeting processes for marketing initiatives, ensuring effective allocation of resources for maximum ROI.
- Manage marketing team to create engaging content that resonates with diverse audiences while maintaining a consistent brand voice.
- Other duties as assigned.
Qualifications
- Proven experience in mortgage banking or financial services.
- BA in Marketing or Communications preferred.
- Hands-on manager who can develop programs and support the execution of all materials.
- Extensive knowledge of e-commerce platforms B2B and B2C marketing practices.
- Excellent strategic planning abilities coupled with a track record of executing successful marketing campaigns that drive sales growth.
- Exceptional communication skills with the ability collaborate across departments.
Join us as we innovate boldly! Bring your energy, creativity, and strategic mindset to lead our marketing endeavors into new heights—empowering our brand’s story nationwide while making a tangible impact on our growth trajectory!
Job Type: Full-time
Pay: $100,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- brand marketing : 4 years (Required)
Ability to Commute:
- Santa Ana, CA 92707 (Required)
Work Location: Hybrid remote in Santa Ana, CA 92707
Salary : $100,000 - $120,000