What are the responsibilities and job description for the TERRITORY GROWTH MANAGER- HEALTHCARE REFERRAL SALES FOR PRIVATE PAY PATIENTS position at Home Instead?
TERRITORY GROWTH MANAGER - HEALTHCARE REFERRAL SALES FOR PRIVATE PAY PATIENTS
Home Instead | El Paso, TX
Base Salary: $46,000 - $52,000 (depending on experience)
Performance Bonus: Uncapped
On-Target Earnings: $70,000 - $110,000
About Us:
At Home Instead, we help older adults remain safe, independent, and engaged at home.
We partner with families, healthcare professionals, and community organizations to deliver private-pay in-home care solutions with urgency, compassion, and professionalism.
We are seeking a Territory Growth Manager who can build referral relationships with hospitals, rehab facilities, case managers, discharge planners, physicians, and other healthcare partners.
This is NOT a marketing coordinator or event-planning role. This is a field-based sales role for a professional who thrives on building territory, earning trust, and producing measurable growth.
Position Overview:
The Territory Growth Manager owns referral growth within an assigned territory. This individual will prospect, build relationships, overcome objections, create strategic partnerships, and convert referral opportunities into in-home care consultations.
This role is not a fit for someone who prefers desk-based marketing, administrative coordination, or relationship maintenance without proactive business development. Success requires prospecting, follow-up, persistence, and comfort asking for business.
Company vehicle available for all outside sales needs.
What Success Looks Like (First 12 Months)
- Build and actively manage the referral territory of El Paso County.
- Complete 15-20 in-person referral visits weekly with genuine conversations and follow-up.
- Add 4-6 new referral relationships with active private-pay referrals per quarter.
- Generate referral-based qualified care consultations monthly and assist with general office consultations.
- SIGN 2-3 referral-based clients each month.
- Maintain CRM (SalesForce) activity and pipeline follow-up.
- Contribute measurable private-pay revenue growth.
Responsibilities
- Develop and execute a territory growth strategy.
- Prospect hospitals, rehab centers, skilled nursing facilities, physician offices, case managers, and discharge planners.
- Build trusted referral relationships through consistent face-to-face outreach
- Conduct discovery conversations to identify unmet discharge and family support needs.
- Present Home Instead services confidently and professionally.
- Manage pipeline activity and referral follow-up inside CRM.
- Collaborate with operations team to ensure smooth client onboarding.
- Attend networking events selectively when strategically valuable.
- Report weekly pipeline activity, referral source development, and closed business.
Required Experience
Minimum Requirements:
- 1 years of full-cycle outside sales, healthcare sales, physician outreach, territory, or business development with same company.
- Experience personally owning revenue goals, referral targets, quotas, territory growth, or account expansion metrics.
- Proven track record of prospecting and closing new business.
- Comfortable with performance-based compensation.
- Strong communication, objection handling, and follow-up discipline.
- Home Health Sales
- Hospice liaison
- Medical Device Sales
- Post-Acute Healthcare Sales
- Pharmaceutical Sales
- Senior Care Sales
Start Date: When interview process is completed.
Please fully complete our application for full consideration. Please do not respond with AI responses as we are very aware of the difference. QuickApply Indeed applicants will not be reviewed.
Please note that this is the job board for the franchise office located at El Paso, TX 79912. Each Home Instead franchise is independently owned and operated.
Salary : $46,000 - $52,000