What are the responsibilities and job description for the Home Care Consultant / Sales & Marketing Professional position at Home Instead?
Home Instead is a trusted provider of high-quality, compassionate non-medical home care services for seniors and individuals needing assistance with daily living. We pride ourselves on promoting independence, dignity, and quality of life through personalized care. We are currently seeking a motivated and community-focused Home Care Consultant / Sales & Marketing Professional to help grow our business and make a difference in our clients’ lives. We need someone to demonstrate our value of striving to make a lasting IMPACT in the lives of those we serve.
Job Summary
The Home Care Consultant / Sales & Marketing Professional will play a vital role in increasing brand awareness, building referral relationships, and growing our client base. This individual will be responsible for establishing and maintaining strong relationships with referral sources such as hospitals, physician offices, rehabilitation centers, senior living communities, and social workers, while also conducting in-home consultations and assessments for new clients.
Key Responsibilities
Job Summary
The Home Care Consultant / Sales & Marketing Professional will play a vital role in increasing brand awareness, building referral relationships, and growing our client base. This individual will be responsible for establishing and maintaining strong relationships with referral sources such as hospitals, physician offices, rehabilitation centers, senior living communities, and social workers, while also conducting in-home consultations and assessments for new clients.
Key Responsibilities
- Research, identify and develop new referral sources within the healthcare and senior care communities.
- Maintain and strengthen existing referral relationships through regular follow-ups, presentations, and community involvement.
- Utilize consultative sales process with potential clients.
- Represent the company at networking events, health fairs, and community outreach programs.
- Conduct in-home consultations to assess client needs and coordinate care services accordingly.
- Collaborate with the care team to ensure seamless service delivery and client satisfaction.
- Conduct quality assurance visits with existing clients and family members.
- Track marketing activities, referral sources, and conversion rates using CRM tools.
- Meet or exceed monthly goals for new client acquisition and referral generation.
- Report weekly and monthly sales results.
- 1 years related business or sales experience (consultative sales) in marketing, healthcare administration, business, or related field preferred.
- Proven success in sales, marketing, or community outreach, preferably in home care, healthcare, or senior services.
- Excellent communication, presentation, and interpersonal skills.
- Strong organizational skills and attention to detail.
- Knowledge of the local healthcare and senior care market.
- Ability to work independently and manage time effectively.
- Valid driver’s license, reliable transportation, and willingness to travel locally.
- Professional appearance and demeanor
- Personable and outgoing personality
- Ability to work well within a team environment
- Able to work evenings and weekends as needed
- Outside Sales Experience in Health Care Industry a plus
- Experience with SalesForce is a plus
- Pass level II background screening
- Competitive salary commensurate with experience
- Individual and team bonus structure based on performance
- Use of company vehicle for all business needs
- Health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and professional development
- Opportunity to make a meaningful impact in the community
- Supportive team to enhance skills and create meaningful relationships
