Demo

Community Outreach & Admissions Counselor

Holyoke Community College
Holyoke, MA Full Time
POSTED ON 8/20/2026
AVAILABLE BEFORE 9/17/2026
About Holyoke Community College

Holyoke Community College is housed on a multi-million-dollar, 135-acre campus, equipped with state-of-the art technology in specialized learning facilities. HCC serves over 9,000 students annually, and provides a variety of recreational and cultural activities, from sports programs to music festivals, for students and community members alike. The college's strongest assets continue to be an innovative spirit, a sincere concern for students and a commitment to strive for even greater success. These are the values which have created a tradition of excellence spanning more than six decades, and which are enabling Holyoke Community College to meet today's challenges.

Mission:Educate. Inspire. Connect.

Values: Kindness, Inclusion, Trust, Innovation & Collaboration

Kindness, inclusion and trust are the foundation of the work that we do together. Innovation and collaboration enable us to explore and implement the ideas that will shape our future.

Reporting to the Associate Director of Recruitment and Enrollment Services, the Community Outreach and Admissions Counselor will plan and carry out recruitment and yield activities, including on and off-campus, focused primarily on the adult-learner population. In this position, you will liaise with community partners, the HCC Division of Workforce and Community Education, participate in direct recruitment activities, and serve as a member of the Enrollment Services team to meet strategic recruitment, outreach, and enrollment goals. To achieve the successful performance of adult and non-traditional student recruitment and enrollment, you will build strong working relationships with both credit and non-credit staff, administrators, and faculty. You will leverage that connected network to identify, capture, collate and prioritize prospective student data for recruitment. You will work directly with prospective students, families, influencers, and campus stakeholders to ensure the achievement of specific recruitment goals. You will collaborate across the College to support the college’s equity, diversity, and inclusion initiatives. You will be responsible for promoting an inclusive environment that reflects the broad diversity and backgrounds represented by our students, employees, and our local community, one in which every individual feels respected and valued. The following competencies are also required: demonstrate the ability to work effectively in a diversified environment, Critical Thinking, Relationship Building, Organizational and problem-solving skills.

  • Develops and implements a plan of strategic student recruitment activities to include outreach to non-traditional students, adult students with some college and no degree, stop-out students, and career changers.
  • Promotes the admission processes for all of the College’s academic programs - assists in the development and implementation of all recruitment programs and events both on and off campus.
  • Advises prospective students and families on educational opportunities, academic program offerings and enrollment procedures.
  • Represents the College at college fairs, career fairs, employer and community agency visits and other off campus recruitment activities as needed.
  • Utilizes the Banner student information system, CRM system and EAB Navigate360 to track and communicate with prospective students and applicants.
  • Uses prospective student lists generated from numerous sources, prioritize and conduct high yield recruitment activities.
  • Collaborates with academic and student support areas such as the Marieb Adult Learner Success Center, El Centro, Transition to College & Careers, JumpStart and other programs supporting non-traditional learners to facilitate admissions and enrollment activities.
  • Partners with the Division of Workforce and Community Education to promote training opportunities and actively support students’ access to programs leading to credential attainment.
  • Performs administrative tasks in support of department activities, including helping to compile admissions information, generating data and reports, creating correspondences, and contributing to assessment activities.
  • Periodically works evenings and weekends to participate in college enrollment activities.
  • Performs other duties as assigned.

Minimum Qualifications

  • Bachelor’s degree in Counseling, Education, or closely related field;
  • Two (2) years experience and/or training that includes sales/marketing, public relations, college admissions, or academic counseling/advisement;
  • Ability to function effectively as part of a distributed team, working as an individual contributor, team member, and as a manager of complex projects.

Equivalency Statement

We welcome and encourage applicants who do not meet the qualifications as stated above to put in writing precisely how their background and experience have prepared them for the responsibilities of this position. It is preferred that this document be uploaded separately from the resume, cover letter, and references. Preferred Qualifications:

  • Familiarity with adult student recruitment and/or advisement;
  • Ability to engage and motivate others to action;
  • Demonstrated ability to listen effectively and adjust plans and approach as necessary;
  • Demonstrated experience in building a climate that elevates equity, diversity and inclusion;
  • Experience working in a community college or a similar institution of higher education, community organization, or large institution.

Full-Time, MCCC-Unit Position:MCCC Title: Community/Outreach Counselor.Salary Range: $58,979.00 - $70,119.00 (Grade 3), actual salary will be commensurate with education and experience in accordance with MCCC/MTA Collective Bargaining Agreement, plus a comprehensive State benefits package. Hours: 37.5 hrs./week.Funding Source: State.Additional Details:

Please Note: a skills assessment or presentation may be required as part of the interview process.

Disability Accommodations

Holyoke Community College is committed to the full inclusion of individuals with disabilities and will ensure the availability of reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please contact the Office of People and Talent at (413) 552-2554.

Background Check

    • Employment is contingent upon the successful completion and review of a background check which will include CORI (Criminal Offender Record Information) and SORI (Sex Offender Registry Information).
    • All candidates must have legal authorization to work in the United States. HCC is not sponsoring H1B Visa. Holyoke Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College’s Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education’s Office for Civil Rights.

Salary : $58,979 - $70,119

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