Regional Sales Manager, West

Summary / Objective

The Regional Sales Manager (RSM) is responsible for driving profitable revenue growth within an assigned territory by developing end-user demand, managing key accounts, and leading dealer and channel partner relationships. This role serves as the primary commercial representative to customers and partners and is accountable for building and managing a disciplined sales pipeline, executing product demonstrations and evaluations, and continuously developing sales capabilities through training and process adherence.

The RSM is expected to model and operate in alignment with the company’s core values of Integrity, Customer Focus, Ownership, Teamwork, Passion, and Growth Mindset.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Territory & Revenue Growth

• • Achieve revenue and growth objectives within the assigned territory.
  • Develop and execute territory plans aligned with company sales strategy.
  • Build, maintain, and manage a qualified sales pipeline using the company CRM.
  • Track progress against goals and implement corrective actions as needed.

End User & Key Account Management

• • Establish and maintain strong relationships with end users and key accounts.
  • Act as a consultative partner by understanding customer needs and recommending appropriate solutions.
  • Lead sales presentations, negotiations, and closing activities in coordination with dealer partners when appropriate.

Dealer & Channel Partner Management

• • Manage and develop assigned dealer and channel partner relationships.
  • Support dealer sales efforts through training, joint calls, demonstrations, and strategic planning.
  • Advise dealers on sales techniques, market conditions, and product positioning.

Sales Demonstrations & Evaluations

• • Conduct sales tests, product evaluations, and hands-on demonstrations for dealers and end users.
  • Physically demonstrate the proper use and application of products in field environments.
  • Emphasize product features and benefits based on customer needs and technical capabilities.

Sales Process, Training & Collaboration

• • Learn, follow, and continuously improve proficiency in the company sales process.
  • Participate in ongoing sales training, product training, and professional development.
  • Collaborate cross-functionally with marketing, customer service, engineering, and product management.
  • Provide market and customer feedback to support product and business development.

Reporting & Administration

• • Maintain accurate CRM data, sales forecasts, and activity reports.
  • Submit expense reports, sales reports, and required documentation in a timely manner.
  • Represent the company at trade shows, industry events, and association meetings.

All other tasks and assignments as required

Competencies

• • Ethical Conduct – Acts with honor in all business dealings.
  • Strong communication skills – Communicates with all levels of organizations appropriately.  Knows when written or verbal dialog is most efficient and effective.
  • Business Acumen- Understands the potential business implications of decisions being made from a financial statement perspective.
  • Technical Capacity - Understanding and proficiency in all phases of own work and essential related jobs. Exhibits proficiency with software and other necessary business equipment.  Takes a hands on approach to working in role and with team members.
  • Customer Service skills - Manages difficult or emotional customer situations; Responds quickly, appropriately, and accurately to requests from internal and external customers. Remains calm and respectful when dealing with customers (internal & external). Follows up appropriately
  • CRM & Data-Driven Sales Management - Prioritizes and plans work activities based on accurate data; Uses time efficiently; Ensures pipelines and leads are properly captured in CRM systems and develops
  • Active listening skills – Gives full attention to what other people are saying, takes time to understand the points being made, asks questions as appropriate, and does not interrupt at inappropriate times.
  • Social & Cultural Perceptiveness – Is aware of others' reactions and has empathy towards why people may react in certain ways.
  • Critical Thinking – Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Attention to Detail – Demonstrates accuracy in all matters.  Is timely, precise, and efficient with commercial communication and documentation. 
  • Collaboration & Teambuilding - Knows that by working together we make better products.  Takes the time to listen to one another and our clients.  Does their utmost for a common goal.  Contributes to building a positive team spirit.
  • Negotiation skills – Considers the needs of Holmatro and the customer and brings them together to create solutions that work for all parties.

Required Education & Experience

• • Bachelor’s degree in business or related field, or equivalent combination of education and experience
  • Minimum of 5 years of sales experience in technical, industrial, or equipment-based products
  • Experience in territory management, key account management, and dealer or distributor channels
  • Technical aptitude or experience with mechanical, hydraulic, or industrial products preferred
  • Proficiency in CRM systems and Microsoft Office applications
  • Strong written and verbal communication skills

Travel

This position requires 60% travel.  Some of the travel may be on the weekends, and involve international travel.

Supervisory Responsibility

This position does not have direct supervisory responsibilities.

Work Environment

This role operates in both professional office settings and field environments. Fieldwork may include industrial, outdoor, or remote locations. Standard office equipment and mobile technology are routinely used.

Physical Demands

The physical demands described are representative of those required to perform the essential functions:

• Frequent travel and extended periods of driving
• Standing for extended periods during demonstrations and trade shows
• Lifting, carrying, or moving equipment weighing 50 pounds or more
• Manual operation of products during demonstrations and evaluations

Position Type & Work Schedule

This role is full-time. Typical work hours are Monday through Friday; however, evening, weekend, and travel-related work may be required based on customer and business needs.

AAP/EEO Statement

Holmatro Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Holmatro hydraulic equipment and system solutions are used worldwide in rescue operations and special tactics operations. These types of applications require reliable and safe equipment under all circumstances. To guarantee that Holmatro users can carry out their specialist work in an optimal fashion, we aim to be the best-in-class market leader by deploying pioneering technology.

Holmatro Group, founded in 1967 in the Netherlands, is a leading private company that provides hydraulic equipment and services. More than 380 employees work at the Holmatro Group, which has established its division offices in the Netherlands, the United States and China. From our head office in the Netherlands, we serve all our customers in Europe, the Middle East, Africa, Oceania, East and Southeast Asia, and South America. Our customers in North and Central America are served by our office in the US. From our China office, we are ready to assist our customers on Mainland China and in Hong Kong and Macao.