Associate - Marketing Strategy, Ultraluxury

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

The Marketing Coordinator will assist execution of the marketing plan and strategy outlined by the Team Lead and Strategic Account Manager, Ultra-Luxury. This requires heavy collaboration with the Strategic Account Manager and the rest of the Holman Marketing team.

Holman Motorcars, representing Rolls-Royce, Bentley, Aston Martin, Lotus, Lamborghini, Bugatti and INEOS is a leading player in the automotive retail industry, renowned for its commitment to delivering exceptional customer experiences and marketing. We are seeking a dynamic individual, with a proven track record in experiential marketing, to join our team.

This position plays a pivotal role in shaping the overall Holman Motorcars marketing and experience strategy. Your responsibilities will revolve around working with the Team Lead, Strategic Account Manager and our OEM partners to support the marketing and event goals.

• Planning, supporting, and executing Holman Motorcars events and activations.
• Creating and maintaining valuable relationships with key affinity partners.
• Execute and maintain Marketing Plans for all OEM brands in coordination with the team lead and Strategic Account Manager (SAM).
• Working closely with partners in St. Louis or Fort Lauderdale to ensure seamless collaboration.
• Attending regular sales meetings and store discussions regarding sales support programs, and tactical measures.
• Attending meetings with OEMs to discuss marketing plans. Building and nurturing strong relationships with leadership teams with all OEM partners.
• Capture content and collaborate with the in-store content creator in support of the marketing plan outlined by the Strategic Account Manager and Team Lead, including photography and video for use on social media, website, etc.
• Collaborating with campaign specialists to monitor and analyze campaign performance, interpret results, and provide optimization suggestions.
• Hosting regular meetings to communicate updates and recommendations to the Team Lead and SAM.
• Improving and supporting in-store branding and client experiences. Attracting and fostering relationships with exotic car owners and clubs to increase store presence.
• Perform all other duties and special projects as assigned
  
  

Education and/or Training:

• Bachelor’s degree in a related field, preferably in a marketing-related program, or equivalent work experience
• Additional education, certifications, or other distinctions are a plus
• Proficient in various desktop tools including MS Office Programs (i.e., Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.)
  
  

Relevant Work Experience:

• 3 years’ experience in marketing
• 3 years’ experience in a consulting, sales or account management capacity
• Breadth and depth of expertise in a technical or functional area; knowledge of work processes and tools is generally limited to own area of responsibility or department
• Collecting and analyzing raw data to identify trends, patterns, anomalies, and other helpful information.
• Reviewing and improving analytics processes, methods, and tools to increase efficiency, accuracy, and security
• Basic knowledge of content creation to assist social media team
  
  

Planning/Organizing/Managerial Knowledge:

• Ability to independently interpret and manage strategic directives and translate them into results-based tactics for various marketing initiatives
• Expertise in vendor and project management, including regular communication optimization, escalation management, and scaling initiatives across all Motorcars stores.
• Meticulous project management skills, juggling a book of business that includes 3-6 brands, overseeing the scheduling, execution, and reporting of all marketing campaigns spanning various channels.
• Bias to continual improvement and collaboration across the marketing team’s members as well as the stores’ staff.
  
  

Communicating & Influencing Skills:

• Exceptional aptitude for building relationships and trust with the Strategic Account Managers as well as partner vendors
• Strong visualization skills, with a knack for taking complex data and turning it into something that tells a story or advances a strategy
• Creativity in campaign development and a continual test à learn à iterate mentality that allows the team to build more and more effective and persuasive demand generation campaigns for our customers and prospects
• Ability to manage workload independently and autonomously, with the instincts to escalate issues appropriately
• Written and verbal communication skills that earn the respect and attention of leadership and peers and open the lines to effective communication.
  
  

Outputs:

• Regular traffic management of campaign elements for all stores, ensuring that assets are developed according to campaign brief, align with OEM compliance and Holman standards, and are deployed via appropriate channels on schedule.
• Deploy email campaigns to custom lists in compliance with CAN-SPAM laws and Holman customer privacy guidelines.
• Continuously report to SAM recommended optimizations for manufacturer campaigns, sponsorships, and events based on manufacturer initiatives and store goals.
• Manage the monthly reporting assets needed for internal, regional VP, regional OEM reps, and GM check-ins, including data collection and cleansing, visualization creation, and deck development.
• Continuously execute events with the store and vendors with duties inclusive of pre-event submission, event coordination, and post-event recaps.
• Continuously create content to support manufacturer and store needs. Coordinate with in-house marketing for scheduling, details, and editing.
  
  

INDRS

At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That’s why we are listening, open to learning new things – about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It’s The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of the programs available to full-time employees (programs may vary by country or worker type):

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement
  
  

Benefits:

Regular Full-Time

We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.

Temporary or Part-Time

In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.

Pay:

We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $66,320.00 - $94,505.00 USD annually for full time employees. The annual compensation range is comprised of base pay earnings.

Artificial Intelligence Statement

We recognize that applicants for positions at any organization may view AI tools for tasks such as drafting a resume or cover letter, provided the information is accurate and truthful. However, applicants should not use AI tools to:

• Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).
• Misrepresent or embellish qualifications, skills, or experience
• Create false or misleading representations of identity (e.g., deepfakes or altered images/videos)
  
  

Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.

Equal Opportunity Employment and Accommodations:

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you are a person with a disability needing assistance with the application process, please contact HR@Holman.com

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.