What are the responsibilities and job description for the Director, Digital Marketing position at Hollywood Park?
About Hollywood Park
Hollywood Park, a near 300-acre sports and entertainment destination, is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke with the 70,000-seat SoFi Stadium as its centerpiece. Hollywood Park is the largest urban mixed-use mega development under construction in the Western United States. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.
Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, SoFi Stadium is the host of world-renowned sporting events, including Super Bowl LVI in 2022, College Football Playoff National Championship game 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is an intimate venue, making it the perfect place for concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more.
Culture
Hollywood Park is being brought to life by a deeply experienced team of creative forward-thinkers. The project is a celebration of all that Los Angeles has to offer. We are inspired by our diverse Inglewood community as a place for the community to be, to see and to connect.
Hollywood Park is committed to building and maintaining a workplace that celebrates the diversity of our team members, allowing them to bring their authentic selves to work every day.
At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S.
Our S.T.A.R.S. commitments are enabled by five foundational principles:
- Start with Care – create a lasting impact through genuine care
- Thrive as a Team – create an environment of collaboration and encouragement
- Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support others
- Resolve with Respect – treat others with empathy, patience, and kindness
- Safety Always – maintain a safe and secure environment
Summary:
Hollywood Park and SoFi Stadium are seeking a strategic, visionary Digital Marketing Director who will be responsible for the creation, execution, and overall management of digital initiatives across web, app, social, and email channels. This position will focus on building brand awareness, driving commercial growth, and developing comprehensive digital roadmaps to drive guest engagement and revenue via the Hollywood Park digital properties. The Digital Marketing Director will serve as the internal expert on digital innovation, leveraging data-driven insights to influence brand strategy and venue experiences. This position will work closely with multiple departments including IT, Sales, Global Partnerships, and Revenue Management.
More Specific Responsibilities Include, But Are Not Limited To…
- Develop, lead, and execute the comprehensive digital marketing roadmap to support all events across SoFi Stadium, YouTube Theater, and Hollywood Park.
- Manage, mentor, and build a high-performing team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
- Work closely with the Marketing Director on the annual digital marketing budget, ensuring optimal allocation across paid media and technology platforms to maximize ROI.
- Design and oversee all aspects of our digital marketing assets including our marketing websites, database, mobile app, email, and display advertising campaigns.
- Oversee the governance, maintenance, and strategic development of all digital platforms, including websites and mobile app.
- Execute and optimize paid media strategies and budgets across Google, Meta, Instagram, LinkedIn, OTT, and emerging channels to drive business objectives and support broader marketing team goals.
- Evaluate key performance metrics across website traffic, paid media campaigns, audience engagement, and business objectives, translating insights into executive-level reports and actionable recommendations for senior leadership.
- Oversee the CRM/email team to maximize conversion rates, and retain and grow our customer database.
- Provide strategic direction for digital activations, contests, and partner integrations to deepen fan engagement.
- Lead visibility across discovery platforms including Google, Yelp, Facebook, and location listings.
- Steer core social media strategies in collaboration with the social team, ensuring alignment with business objectives while driving brand awareness and revenue.
- Define data-tracking strategies, ensuring proper pixel implementation, compliance, and data integrity across all digital touchpoints.
- Drive strategy for CRM loyalty program, SMS, and customer engagement platforms.
- Stay ahead of evolving digital trends and technologies, with a focus on AI and personalization, and drive the adoption of new tools and capabilities across key business and marketing initiatives.
- Manage relationships with external agencies, vendors, and technology partners to ensure deliverable alignment and contract compliance.
We’d Love to Hear From People With…
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
- Minimum of 7–10 years of progressive experience in digital marketing, preferably within the sports, entertainment, or large-scale venue industry.
- Minimum of 3–5 years of direct people management experience with a proven track record of developing talent.
- Demonstrable experience designing and implementing successful multi-channel marketing campaigns at an enterprise level.
- Strong understanding of digital platforms, tools, techniques, and KPIs.
- Solid knowledge of SEO, campaign tracking, tagging, web testing, web analytics, customer behavior, and Google Analytics, Google Adwords, Programmatic Ad Platforms, Social Ad Platforms (Facebook, Twitter, Snap, Reddit, etc.), AEM, and DAM management.
- Familiarity with cross-channel marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
- Proven work experience across social media platforms to generate revenue and drive brand awareness.
- Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of the current digital media landscape and trends.
- Excellent communication and presentation skills, with the ability to articulate complex digital strategies to non-technical stakeholders and executive leadership.
Salary Range: $100,000 - $130,000
Location: Inglewood, CA (onsite)
In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.
Salary : $100 - $130