What are the responsibilities and job description for the Email Marketing Specialist position at Holley Performance?
Position Summary
The Email Specialist supports Holley’s DTC and B2B marketing and Customer 360 efforts by executing high quality email and SMS campaigns within Klaviyo. This role is responsible for building, testing, and deploying customer communications that support brand goals and drive engagement across all Holley business verticals. The Email Specialist partners closely with Marketing Leads, Product Owners, the CRM Project Manager, and the HubSpot team to ensure campaigns are accurate, aligned, and delivered on schedule. This role also supports the connection between Klaviyo and HubSpot to maintain consistent segmentation and data flow.
Key Responsibilities
Klaviyo Campaign Execution
- Build, schedule, and deploy email and SMS campaigns in Klaviyo, including promotional sends, lifecycle programs, automated series, and triggered flows.
- Create segmentation and dynamic content based on customer behavior, preferences, and Customer 360 data.
- Perform QA on all campaigns including links, rendering, compliance checks, and brand accuracy.
- Monitor campaign performance and recommend optimizations to improve engagement and conversion.
Cross Functional Partnership
- Partner with Marketing Leads, Product Owners, and business vertical leaders to understand goals, priorities, and messaging needs.
- Translate brand and product requirements into effective Klaviyo campaigns and automated flows.
- Work closely with the CRM Project Manager and HubSpot Specialist to ensure campaign execution aligns with broader CRM and Customer 360 initiatives.
- Collaborate with Creative teams on layout, assets, and visual execution.
Klaviyo and Hubspot Alignment
- Coordinate with the HubSpot team tomaintainaccuratelists, segments, and customer data for campaigns.
- Support data sync monitoring between Klaviyo and HubSpot, including error resolution and data hygiene tasks.
- Ensure both systems reflect accurate segmentation rules and customer journey logic.
Testing, QA, and Optimization
- Conduct A/B tests for subject lines, designs, CTAs, and audience segments.
- Validate deliverability, inbox placement, and rendering across devices and email clients.
- Analyze performance metrics and provide insight driven recommendations for improvement.
Data, Compliance, and Process Management
- Maintain compliance for email and SMS including opt in requirements, preference centers, unsubscribe standards, and privacy policies.
- Follow internal processes and documentation for campaign requests, approvals, and scheduling.
- Support data hygiene efforts by identifying list issues, engagement problems, and segmentation gaps.
Qualifications
Required
- 5 years of experience building and executing email campaigns in Klaviyoor, similar ESP.
- Strong understanding of segmentation, automations, testing methodologies, and email best practices.
- Experience partnering with cross functional teams including Marketing, Product, and Creative.
- Strong attention to detail with the ability to manage multiple campaigns and deadlines.
Preferred
- Experience working with HubSpot or another CRM tool.
- Understanding of deliverability, compliance requirements, and SMS best practices.
- Basic HTML knowledge for email formatting.
- Experience supporting multi brand communication programs.
Success Traits
- Detail oriented executor who ensures accuracy in every send.
- Strong communicator who collaborates well with stakeholders.
- Comfortable balancing recurring work, rapid turnaround requests, and project-based campaigns.
- Curious, data-focused, and committed to continuous improvement.
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.