What are the responsibilities and job description for the Marketing Manager position at Holcomb Kreithen Plastic Surgery & Medspa?
Now Hiring: Marketing Manager
Busy Aesthetic Practice is seeking a creative, motivated, and results-driven Marketing Manager to join our team. The ideal candidate will have experience in sales, digital marketing, social media management, content creation, advertising, Google Ads, and analytics.
We are looking for someone who is comfortable both developing marketing strategies and being hands-on with creating, filming, and editing engaging content across all social media platforms.
Duties & Responsibilities
- Make outbound phone calls to follow up with new leads and prospective patients generated through marketing campaigns, website inquiries, and social media.
- Engage with prospective patients, answer general questions, and assist in converting inquiries into scheduled consultations and appointments.
- Maintain consistent follow-up with potential patients and track lead activity, responses, and conversion rates.
- Collaborate with patient coordinators and front desk staff to ensure timely lead follow-up and a positive patient experience.
- Develop and execute marketing strategies to increase sales, patient engagement, and brand awareness.
- Plan and coordinate content creation, including filming treatments, procedures, behind-the-scenes footage, educational videos, patient testimonials, and promotional content for all social media platforms, including Instagram, Facebook, TikTok, and YouTube.
- Develop and manage social media content calendars to ensure consistent posting and brand messaging.
- Stay current with social media trends, emerging platforms, and creative marketing opportunities.
- Manage social media accounts, monitor engagement, and identify opportunities to grow our online presence.
- Create and manage performance marketing campaigns across various digital channels.
- Manage advertising budgets and optimize campaigns for maximum return on investment (ROI).
- Manage and update website content and assist with search engine optimization (SEO).
- Analyze marketing data and campaign performance to guide marketing decisions.
- Write creative and engaging copy for emails, social media posts, advertisements, and website content.
- Collaborate with physicians, providers, and staff to develop educational and promotional marketing materials.
- Assist with planning and promoting special events, community outreach, and partnerships.
Skills & Qualifications
- Strong understanding of sales, marketing, and brand development.
- Experience with social media management and content creation across multiple platforms.
- Experience filming, editing, and producing photo and video content for social media.
- Proficiency with video editing and design tools such as Canva, CapCut, Adobe Creative Suite, or similar programs.
- Experience with Google Ads, Google Analytics, and digital advertising.
- Creative mindset with the ability to develop fresh, engaging content ideas.
- Strong written and verbal communication skills.
- Ability to analyze data and make results-driven marketing decisions.
- Excellent organizational skills with the ability to manage multiple projects.
- Comfortable working directly with physicians, providers, and staff to coordinate and film content.
- Previous experience in plastic surgery, medical aesthetics, beauty, or healthcare marketing is preferred.
Benefits
- Competitive salary based on experience
- Health insurance benefits package
- 401(k) retirement plan
- Paid time off
- Opportunities for career advancement
If you are a creative, driven individual with a passion for marketing, social media, and content creation, we encourage you to apply!
Job Type: Full-time
Pay: $60,000.00 - $72,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
Salary : $60,000 - $72,000